WP8 igniting recovery hopes Microsoft Nokia doubtful allies is long
Beijing, June 21, foreign media Wednesday published analysis articles, Microsoft and Nokia Windows Phone 8 partnerships have been combing. The article said Nokia will pins its hopes for recovery on Microsoft’s latest mobile operating system, and the system, in theory, there is a great possibility of success, but Nokia can stick to the new Vista when, whether Microsoft will co-operate whole-heartedly with Nokia really are issues that deserve consideration. Following is the full text of the article:
Microsoft Windows Phone Developer Summit in San Francisco on Wednesday released the next generation Smartphone operating system Windows Phone 8, related product listing in the fall of this year, hoping to challenge Apple’s iPhone and Google Android devices.
For Windows 8 prospect, a lot of people skeptical. Industry has pointed out that, after the listing of Windows 8 may “Outlook not good” and may even step “Vista” footsteps. However, Microsoft’s International President Gu Dehua (Jean-Philippe Courtois) when in an interview with foreign media were of the view that Windows 8 will bring vitality to Microsoft.
Unfortunately, at present grave situation lie ahead, Windows 8 was one of the biggest bets in Microsoft history. Windows 8 success is not only about Microsoft’s future involves whether or not currently in stormy Nokia can get rid of the tide turn back Microsoft.
Nokia life of Windows 8. Just like the Nokia CEO sidifen·ailuopu (Stephen Elop) says, Nokia is not only to sell mobile phones, also like to whole concept of selling Windows Phone. However, many consumers believe that Nokia be too aggressive on this point.
Windows 8 what can I do? Gu Dehua said that Windows 8 will generate links for all Microsoft products. Metro was officially introduced in Microsoft’s Windows Phone interface design of language, is the main interface displays Windows 8 styles. Gu Dehua wants their desktop computers, tablet computers, smartphones, X-Box and link TV. This is both a vision of a better future by Gu Dehua and Elop sought-after results.
Gu Dehua says: “Microsoft in providing ubiquitous consumers, none is not immersion-style user experiences a very big bet. We will provide seamless connectivity services to personal or business, let consumers enjoy the experience of the Terminal to the Terminal, this service is unique on the market. ”
Microsoft in order to achieve this objective need to do two things: first, the corporate management cannot take their own devices Office; the second time, use their dominance of Windows Mobile devices implement Office carries its own equipment.
At present, carry their own devices Office (Bring Your Own Device) has become a trend, but also security and supporting risk to IT support department. How to integrate employee’s office equipment, and security management, this is Windows 8 where the hope for the future.
Gu Dehua said: “Microsoft for any size enterprise management foundation to provide terminal to terminal equipment, to help them to any device and any application security management. We ensure that if a device is lost, relevant documents of the company does not have any losses. ”
Based on enterprise security concerns, United States market research firm IDC forecast Windows Phone platform in 2016, more than Apple’s iOS.
However, it was felt that this strategy may not work for Microsoft. Asymco analyst huolasi·dediwu (Horace Dediu) pointed out that the Windows Mobile 2003 publication of proposed similar strategies. Microsoft says Windows dominance makes its Windows Mobile is easily accepted and used by consumers. But the fact is that market access for Apple iPhone, Windows Mobile had collapsed.
Market research firm Ovum analyst Nike·Dilong (Nick Dillon) said that this strategy has its advantages, for Nokia, at least. However, it is not much time left, with the present day situation can support new Vista Nokia really is a big problem.
Due to Nokia’s current situation, and is now eating 5 billion euros (about US $ 6.3 billion) in cash all his capital, Ray spent 700 million euros in the first quarter this year.
Dediu therefore considers that, if Microsoft in Nokia is really bad to lend a helping hand, we do not need to be surprised. Microsoft late April announced the investment of United States largest book retailer Barnes&Noble US $ 300 million to establish a new joint venture company. This investment is designed to compete in the area of e-book with Amazon and Apple. In addition, Microsoft has previously supported Apple from a strategic perspective.
Dediu said: “Microsoft Money will be used to support its strategic partners, they will let Nokia hold on. ”
Of course, Gu Dehua in that the issue was not available for comment. However, when you asked Microsoft’s future is it possible to alienate Nokia, Gu Dehua answer is thought-provoking, “Nokia is currently the leading supplier, but now there are a lot of vendors are prepared to provide research and development based on the new Windows Phone operating system or product. ”
Microsoft is Nokia threw a lifebuoy, abandoned when still in the latter dying aside. This thought-provoking.