Analysts say Microsoft Windows application store is a disaster
According to foreign media reports, Microsoft has announced that it will launch Windows app store, the app store will be built into the upcoming for smart phones, Tablet PCs and desktops of Windows 8 operating system. However, in my view, Microsoft takes a cut from the developer is meaningless, could make Windows app store becomes a disaster from the start.
Microsoft wants to extract 30% into not only, it also set the payment applications for the lowest price at 99 pence ($ 1.49), both of these practices are having a lot of problems. Apple app store taking 30% into, so is Android Market application store, they can do so because of mobile users and they have enough market share number. But Microsoft’s upcoming Windows 8 and Windows Mobile 7 do not. In the mobile market, Microsoft’s Windows Mobile was insignificant, market share is less than 1%. In the tablet computer market share is zero. Can be predicted is that over a long period of time, this will not have any change, even after Windows 8 launching as well. Even though it has started to grow market share, but why so eager to drive away developers do?
From a developer’s perspective, they require a large user base. They want to be able to sell their applications to the largest market, and maximize profits. Android and Apple are in the market. Want to let any developers choose third except for Android and Apple platforms, you must give adequate incentives. BlackBerry has paid a high price to understand this–it’s the app store is a joke, had to launch Android emulator, to allow its users access to a competitor’s store.
As the interference in the market, BlackBerry and Microsoft must face up to the developer’s needs. This is like a Nintendo Wii game killed that year in the Microsoft Xbox and Sony Playstation firmly occupy the video game market. Nintendo stopped competition in hardware, instead launched a new gesture controls, so as to capture the hearts of many gamers in one fell swoop. Sony not does not, in turn, to catch up with Nintendo and Microsoft.
In the history of technology development, such cases are common. A big company invading other people’s sites, thinks he can act as a leader. However, I am sorry that market not recognized you immediately. You’ve got to do better, and may go through several years of losses to gain some market share and brand loyalty. Made at a loss is the only way out.
Microsoft claims that more than 20,000 applications for sales, Commission rate will be reduced to $ 20%. However, doing so is still not enough. If Microsoft is serious about its application store, it extract scale only up to capacity. According to the author of the idea, should only be taken in the first year of 0-5% into and improve year by year a few more percentage points until Microsoft won a higher share of the market.
In addition, Microsoft should not set any minimum rate for your application, because this came a false signal: Microsoft is not of interest to developers, but its own. Recently, the Android is celebrating its app store downloads exceeded 10 billion mark, and preparing to launch promotions for selected applications of 10 pence. Apple has also done several times 69 pence or less price promotions. Microsoft’s minimum price of the reasons is to ensure that the Commission with pay proportionate to the time of–99 of 30% 30% of the 30%, of course, than the 69 pence pence worth. It is a strange logic.
Microsoft shouldn’t developers to set any limit. It should humbly to cater to developers, rather than to their own needs. I dare to assert, if Microsoft does not do so, Windows 8 will be marginalized on the first day of the launch and built into the operating system in the Windows app store will become a disaster from the start. Consumer needs are eco-system of the integrity of the operating system and applications, not just the operating system or hardware.