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Completed within this month as Microsoft, Nokia, Windows Phone7.5 systems (Tango) and the phone’s listing in China, ” do you want to develop APP on Windows Phone platform? “Is a growing number of independent software vendors and individual developers have on the agenda. When you March to the Windows Phone platform, what are the problems which we are particularly concerned about this? Authors from Windows Phone market status, growth, some analysis of the three dimensions of development costs, expected to enter the Windows Phone developers in the market will be able to find the answers they want.
First, the market situation
Q1, how big is the stock market?
A: a conservative estimate, Windows Phone over 4.46 million units worldwide, Chinese Windows Phone about global 2.5%.
According to Gartner statistics: 2011 Q3, Q4 sales of Windows Phone and 1.7 million, the sum of the two 4.459 million units.
Calculated in accordance with Taobao July 2011 December sales ranking of ~2011 years, sold a total of 85,487. Assuming its Windows Phone sales on the Chinese market sales of 80%, so actual sales for Q3 and Q4 of last year about the China market at about 106,000, conservatively estimated at more than 110,000 in sales for the year, accounted for 2.5% of the global sales of Windows Phone.
Worthy of note is,2012 1 February, Taobao Windows Phone sales reached 483.91 million . Lumia 800 mad up of sales, after 5 weeks of listing, monthly basic Samsung i917.
Q2, the number of APP how much?
A: global market APP more than 71,000. Chinese accounted for 3% of the total global application.
As to on March 17, Windows Phone program store total last has about 71,100 a APP, and China market since on February 28 online yilai, last of APP about 20,000 a (only statistics to free application and game about 14,670 a, in accordance with global market free application accounted for all application number 70% of ratio, can estimates out China market of all APP should for 20,900 a), cover has market Shang all application of 16 a classification.
Enumeration 14,670 free application, real Chinese (name in Chinese APP developers) about 15%.
In the Marketplace all 16 subcategories, life, news, weather, tourism, education, personal finance, books and book reviews category is the highest degree of local, Chinese has reached 100% in the Top 10, entertainment and social networking in the Top 10, Chinese 90% also. Followed by tools, health, child and family categories, Chinese accounted for the proportion of 80% in the Top 10 APP.
Parallel imports of Q3, Windows Phone mobile phone how much is the price?
A: prices range from $ 760~4000. TOP 5 of the best-selling models average between $ 1350~3100.
From a price perspective, below $ 2000 for generation of machines (listed in November 2010). The second generation (after June 2011-listed), only the Lumia sales entered the TOP 5 of the 800.
From a branding point of view, HTC covers covering the widest range of prices, Samsung following behind. Nokia Windows Phone priced on the high side. LG looks like liquidation, price low wide of the mark.
Q4, what some of the mainstream channels of APP?
A: includes official store, forums, third-party store (genuine) and brush-4 class.
Official store is by far the most important distribution channels, today its daily activation number to account for the entire APP we’ve added user 60% above. Due to historical reasons, in official stores around the world, United States, Hong Kong and Taiwan markets contribute to the official store today added more than 80% downloads in the download.
2011 years in the Forum area in Q2 and Q3 after creative, cool seven current flows have been concentrated to the Chi machine, several forums who have completed the line up or get financing.
Third-party app store now is more lively, there are several situations:
Windows Phone News/Forum for its app store, as intellectually apps store, new front nets love Forum. Symbian/iOS/Android layout advantages of enterprises in traditional sectors of the new platform (the House of representatives is a mobile phone slightly mad, Wei Feng network, owned by its Wei Zhi network). Grassroots webmaster independent app store, such as Zunedown.com.
Second, the growth of
Q5. Who are the main users of Windows Phone?
A: user structure of dumbbell, centralized distribution of user population in the Geek and groups of students (this is just my personal make inferences based on several, non-quantitative research results).
Windows Phone as the current high price of mobile phones, the mainstream business of low-income workers, white-collar workers, or persons who are basically in a State of non-cognitive. From the preceding analysis of market, Windows Phone in the country still in the period of market life cycle, to accept its user groups must be daring to early adopters of the Geek. Windows Phone APP deployment there is a large technical threshold behaviour. Lumia 800 listed in Taobao second month to $ 3,100 average i917 (price about $ 1350) maintained a championship record of 4 months. Describe the current Windows Phone users in a large number of people (such as testing machine for fans of the Internet industry such as author) are not sensitive to prices. Average price $ 1350 i917 Windows Phone for 5 months to keep Taobao location of sales champions. Describe the current Windows Phone users or groups with a large proportion of disposable consumer is not high (such as students). One can prove that this phenomenon is the HTC Surround after prices fell to $ 1100, keep the 1000+/month for 3 consecutive months of sales level.
Q6. Growth of Windows Phone application?
A: growing faster than Android in the same period, but the quality is not much Chinese game is even less.
Growth of the APP in the first place see: on the APP the number reaches 70,000 mark this line, iOS took 11 months, Windows Phone Marketplace took 17 months, Android Market for 22 months. Although the number of APP Marketplace growth is still unhappy, but in the whole context of smartphone market share, can achieve such results is easy.
Unfortunately is, high quality applications on a Windows Phone (such as MSN series) not Microsoft’s own development, that is, from transplantation on iOS (such as Facebook). This is very similar to Android. Given the example of Android (Zhang Ning think of fruit box advertising: Android Developer on relatively low incomes and lack of quality native Android application is closely related), Developer on the Windows Phone application development may wish to devote more time before optimization ideas.
From the Top view, in the application of the Chinese micro-credit, mobile QQ, the UC browser in the top three, respectively , that consistent with the iPhone APP Store and Android market. And 7 are the Rainbow weather, Windows Phone 7 application meeting, PPTV network television, Baidu map (unofficial), Sina, love and QQ browser application. That ranking applications and games on the iPhone, and Android leading very different. Believes that in the near future, Windows Phone on the Chinese game market will be born a good APP.
Q7. mainstream models and prices
A: the China market will start directly from the Tango version of the operating system. Q1 4 licensed importers.
This version of the Windows Phone has joined the low profile hardware (800MHz CPU,256MB RAM) compatible. At present, total of 4 has confirmed listing of licensed importers (Nokia 3, HTC1), prices ranged from $ 1899 to $.
Third, the development cost
Q8. Influence of Metro UI APP use experience
A: in addition to transplant when the application needs to take into account the interaction of properties in addition to Metro’s APP also means: the high standard of typography, intervention content (graphic) and make a push.
1, a high level of typesetting
Metro UI is designed to reduce elements, helping users to more quickly to confirm that an in-depth reading of content and how, nature to present information. This will require interaction and UI requires creative layout, remove the ornament so that layout in their, so as to allow content to be. This requires that the APP:
Clean: a positive color (encourages each interface highlight 2 color: foreground + background, less than a total of 4 color scheme). Single button. Two-dimensional visual element: no shadows, no gradient. Alignment and symmetry of the interface elements. Boundless design through font size, (King) color, white, spontaneous nature of separating the content, rather than through media such as borders. Expanded my vision on the one hand, on the other hand reduce the consideration and identification of the user cost.
2, content graphics
Because the Windows Phone design advocacy without borders and emphasize alignment and symmetry, so when it comes to interface with a large capacity, designers must think about how to extract the most core part, of its graphics, display or inducing users to facilitate click. Otherwise, since there is no distinction between content, leading to backlog of text effects and experience results. To micro-Bo client of archives page for cases: Sina (Xia figure right) is by on Archives page elements for choice of way for show, although left white more, but can points area does not clear; and Tencent (Xia figure left) is on by on label added icon and button of of design, entire interface is full, user of recognition ability and on function regional division of ability also has improve.
3, the use of Live Tile is pushed
Windows Phone Live Tile of the main functional requirements push the APP to make full use, no need to click at the beginning of the mobile phone interface to automatically present the latest information to the user . Like the figure below the USA Toady (a news application), by means of a server settings advanced interface, headlines and headlines in various sections of the station into a picture, pushed on to the client. Increased read efficiency while also greatly increase the rate of activation of the client and the retention rate.
Use of Live Tile is pushed, allows users to not only the first to know the latest changes, but also for the life and soul of the system as a whole, at the same time hosting provides conditions for more information.
Q9. Windows Phone development costs
A:Windows Phone for a low cost, efficient development, Silverlight and Blend premise is familiar with development tools.
Windows Phone development with c #, interface with XAML description tool is Sliverlight or XNA, and traditional Windows development (VC/MFC) is a major difference, but to have more than 1 year experience in the development of people, still relatively simple. In addition, Expression Blend Windows Phone SDK integration, this graphical development tools code (. cs files) and interface (. XAML files) apart, greatly enhance development efficiency.
Q10. Windows Phone the realisation means what?
A: currently Microsoft provides advertising, shop, try to buy, application purchases and other developers to profit from the App, but tragic domestic or no pay channels, even the application of pricing, yet beautiful knife.
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