According to foreign media reports, the United States leading IT magazine online edition of eWeek wrote an article recently, wearable computer devices to be successful or become mainstream products in the market will take a fairly long period of time, and analysed the reasons. The Network Edition of eWeek article which reads as follows:
Google, Apple, and other companies are developing wearable computers technologies, it has become a major development trends in the field of mobile computing, however, this technique will take a long time to become mainstream products, why is that?
Latest reports that Apple is still considering to market a smart watch product, named “iWatch”; at the same time, Google is trying to launch new glasses “Glass”; the momentum does suggest that a wearable computer technology has big chip-unit development in the industry.
Recently, people have talked about wearable computer technology and this technology may have an impact on people’s lives, companies in this field are beginning to believe that their product markets can be developed to a considerable size.
But indeed, Apple and Google is spent has is long time zhihou, only is determined to build can wearing computer products, this also in must degree Shang reflected has this a market of some information, that is, can wearing technology market scale still is small, and may also is insignificant of, especially and Apple participation contest of mass moved market (including smart phone and flat computer, products) compared to more is nothing.
While companies are trying to develop wearable technology products, however, there is still a lot of reasons, wearable computer equipment to become a mainstream product will still be a long way off, the following 10 reasons also indicate that development of wearable technology will face serious obstacles.
1, not all large companies developing wearable technology
Is to a large extent, wearable technology is a major problem facing, there are still many big companies did not spend a lot of time and effort to compete for that market. Apple and Google is widespread concern in the industry, mainly or only because they develop these products too many rumors, and before these rumors, and there is no concern.
2, lack of ideas
Throughout the wearable technology market, there are still too many hard to find fully accredited, and is able to attract regular users of ideas. Of course, have emerged on the market products such as glasses, watches and jackets, but has not yet been fully demonstrated their appeal. Perhaps only after the appeal, which will usher in development opportunities.
3, richer attack mainstream device efficiency
Wearable technology’s primary objective is to make people more productive, and will allow these products to help users to capture more information, but the problem is that mainstream products such as Smartphones and Tablet PCs are still has a very strong effect of attack. Many consumers are wondering: why they should wore an e-mail message on a display of watches? In particular, they can easily pass Pocket Smartphone will be able to finish the task in time. So far, wearable technology market has yet to effectively address this issue.
4, design needs more improvements
Perhaps a product look and feel truly beautiful wearable technology will allow consumers to buy and use this product. The world increasingly of fashion and personality. In the current case, wearing a bulky watch on your wrist or on the face looks very strange pair of glasses on the shelves, seems to be not a elegant fashion logo.
5, need to let consumers cognitive
In addition to Google and Apple, others have enrolled for wearable technology companies are dominated by smaller companies, these small companies lack needed to convince consumers their product value enough marketing experience, which is a big problem. Wearable technology equipment manufacturers with sufficient resources to carry out prior to compelling marketing campaigns, consumer awareness will be enormous resistance of wearable product development.
6, many devices
Turning to the topic of marketing and promotion, wearable technology also appears a strange problem: these devices are also in accordance with end-to-end solution to marketing and promotion, rather than according to the customer should have the pattern. For example, the iPod Nano also can be used as a watch to wear, however, Apple just consider this to be a special feature. Chasing some well-known consumer brand, but so far, these brands still refuses to place these products as a “wearable technology”. Strange thing is, “wearable technology” appears to have become a bad word in today’s IT industry.
Chasing the wearable technology company seems a bit surreal, each year, these companies will showcase their ideas at the consumer electronics show, but these ideas are unrealistic. For example, do you really put on a vest or jacket of fully equipped with technology? With dazzling bright clothing will attract users? If the wearable technology equipment needs to become a mainstream product in the market, so it will need some time in order to let the idea of wearable technology down to Earth.
8, old shadows linger
In fact, the wearable technology is by no means new technology, such a concept already existed for decades. But the question is, which only appears in the TV series, in the TV series, Jet backpack capable of flying into space on the back, looks more like a robot, rather than ordinary people. And the result? Wearable technology is becoming a joke. Today, this industry still appears to be difficult to break the shadow of the past.
9, only to comply with the so-called “fanatics”
Another problem is that is still in the research and development of wearable looks only for so-called “fanatics” design, which of course is not a bad thing, but once you follow this wearable technology has become mainstream, then it will be the sellers were a major problem to be solved. At present, the obsession with technology is crowd that really care about wearable technology. While everyone else thought it was a “technical fanatics” wear and use the product, therefore, designers may want to consider this issue.
10, also does not have the appropriate ecological system
If you like smart cell phones and game machines recent successes have brought us some inspiration, this inspiration is about wearable technology product’s ecological systems have been established, or whether consumers will be more likely to buy these products. So far, wearable technology is still dependent on this product’s own way to share information with other products, therefore, this situation needs to change. Enrolled for wearable technology companies needed to be more clearly considered the question, that is, how can their wearable products and other services the company has put together, so as to provide users with the best experience.