United States Science and technology news site CNET reporter geleige·sangduowaer (Greg Sandoval) on Tuesday for the first time to visit Microsoft retail stores close range attempt to experience the software giant in the field of retail business. In his view, although Microsoft retail store service first rate, but prior to challenge Apple’s strength, there is still a long way to go. Following is the text of the article:
Microsoft retail store style similar to Apple retail stores
Compare with Apple, Microsoft’s storefront and apparent lack of popularity.
Retail business strategy
Yesterday, I first entered the Microsoft retail stores, Microsoft retail business strategy has a deeper experience. Yes, I am responsible for reporting of science and technology industry news, Microsoft is the world’s most influential software company in the test water entities of retail business two years ago, but until now I only visited one. It is not all my fault.
On the East Bank of the Mississippi River, so far none of Microsoft retail store. I’m currently living in New York, was moved to October 2009, at the earliest two months Microsoft retail store open for business – a House is located in Scottsdale, Arizona, another is located in Mission Viejo, California, the two places are hotspots area of technology.
Two years later, Microsoft still does not have a retail store in Manhattan, where competitors Sony and Apple in the retail business is booming. However, Microsoft has started. The software giant will take place next week in Virginia, Tyson corner (Tyson’s Corner) opened in the United States’s first retail store on the East Coast.
This will be the Microsoft retail store at this year’s 7th House, as well as Microsoft’s 14th retail stores. It is learnt that the Sony in the United States has 27 retail stores, Apple is up to 245. It is clear that Microsoft CEO Steve Ballmer (Steve Ballmer) does not intend to stop the pace of retail business expansion. Microsoft retail store will debut in New York in the near future. New York is the center stage for large retailers, into the metropolis of great significance.
Very different from the service
Meanwhile, Microsoft not only has five stores in California, and four locations adjacent to Sony and Apple’s retail stores, one of outdoor shopping mall located in century city, near right next to the name “Avenue of stars” (Avenue of the Stars) Street. Yesterday afternoon, Microsoft retail stores not much passenger flow, and Sony retail stores in the vicinity is desolate, the only Apple retail stores within the crowded.
Often we hear criticism about Microsoft on retail investment, and Apple retail store services are the praise: wooden table, enthusiastic salesmen and stylish glass walls, and so on. May be it, but yesterday I experience at Apple retail stores are not pleasant. When I started to take pictures inside the store, and one Apple girl even tried to kick me out.
I reminded her that should allow me to take pictures in it, YouTube is full of customers holding goat in the Apple retail store or dance video clips. This girl is not struck, just smiled. Microsoft retail stores, but I have totally different shopping experience. Product recommender shidifu·pajinsi (Steve Perkins) is very enthusiastic, told me to shoot while walking, and he was saying these words still did not know before my CNET reporter.
Questions I asked Perkins for a Windows Mobile phone, so he started on a giant screen above the finger painting, showing the various features of this phone. The large display covering the entire retail stores near three-fourths area. At the same time, other sales personnel with the rest of the display to show Xbox games.
Customer loyalty
Perkins products I came to the shop area, although the design of the exhibition area signs of Apple retail stores everywhere, but the display is still to leave a deep impression. It uses touch technology, Perkins says anyone can come in from the outside, any type of meeting in the display area, or even necessarily must be associated with Microsoft products.
If someone tries to Beverly Hill market Tupperware products, what should I do? Perkins said that this person should try luck Microsoft retail stores. It is clear that to persons engaged in technology to provide a stage to display their creative, this is tantamount to a wonderful idea to attract users.
Despite this, Microsoft prior to challenge Apple’s strength, there is still a long way to go. Apple not only in number of retail stores occupy an absolute advantage, but also skeptics like Apple, Microsoft can, with accurate grasp on fashion trends, can bring a first-class shopping experience with Apple–even imitate.
The point is, consumers are often patronize the Apple retail store, is because they have fallen in love with Apple products. Copy this customer loyalty on Microsoft and Apple is a far cry from the gap.
Text/Sina technology