Industry Information Station

Last July, the United States hands of NBC Universal from Microsoft to buy back half of MSNBC.com news site, the latest file disclosure, the deal cost 195 million dollars. According to this price, media predict MSNBC.com valued at 400 million dollars. The disclosure of prices, is a United States television news website founded by first giving market valuations.

File also shows that MSNBC.com has $ 100 million in cash and cash equivalents, equity deals completed in the hands.

Upon completion of the transaction, NBC Universal acquired complete control over the site, and renamed it to NBCNews.com. MSNBC.com became dominated by political issues subscription television channel MSNBC’s official website.
Third-party statistics, traffic to NBCNews.com slightly less than CNN Web site, but it is more than twice times Fox News Web site.

The New York Times Company (NYT) said on Monday the company’s newspaper, the International Herald Tribune (International Herald Tribune) changed its name to the international times (International New York Times), means that this can be traced back to 1887 global brands will go to the end of life. The New York Times company said in a statement today, the new name will be enabled later in the year, this publication will be in Hong Kong, Paris, London and New York for editing. The New York Times Company, the company will provide in the coming months for more details on the deal.

New York Times Company’s Chief Executive, Mark Thompson (Mark Thompson) said in a statement: “in the United States market expansion outside of the New York Times subscribers crowd is very potential, now is the appropriate moment for the renaming of the International Herald Tribune, will be renamed the international New York Times will be able to create a single global media brand. “Such newspapers as the New York Herald was the first (New York Herald) European version launched in 2003 and obtained by the New York Times Company full ownership.

Ten years ago, the New York Times Company from where the Washington Post company bought 50% shares of the International Herald Tribune, to gain total control of this newspaper. According to the website of the International Herald Tribune, in the 1980 of the 20th century, the newspaper started by satellite transmission to Hong Kong layout, became the first newspaper published in the ends of the world.

Thompson is increasingly relying on online subscription service to make up for the decline in advertising sales. United States Association of newspapers (Newspaper Association of America) published data show that in the first 9 months of last year, all newspapers ‘ advertising revenues across the United States dropped by 10%. At present, came from readers of the New York times more income than income from advertisers, thanks to its Internet subscription plan, the number of paying users of the subscription plan has been more than 640,000 people. As with the New York Times, the International Herald Tribune also had so-called “pay wall”, means they have to pay to see the full article.

According to foreign media reports, began broadcasting early this month month has successfully proved the House of cards it will become a platform for Netflix and one popular series on television. However, at the time of this show received a lot of praise, Netflix CEO Reed Hastings is a reminder that Netflix can provide first-hand is not a content company.

Hastings noted that even if the House of cards has achieved unexpected success, but it’s just taking a fraction of the company’s ratings, for the time being, it is by no means is the central subject of development and the company. Hastings said Netflix is currently the largest audience came from the authorized content, such as its content license with the Walt Disney Company.

For Netflix, and content development has only just begun, and the success of the House of cards to give Netflix more firmly believes that determined to follow this path. In addition, the company also decided to play this year, including the development of (aired in May of this year), United States play than the first quarter. Hastings said, they will not be a one-off broadcast content to complete two quarters, but will they broadcast into 13 per cent form the previous quarter. In Netflix’s view, this should be the best way to attract subscribers.

Since the CCTV Spring Festival evening jinpen wash announce “zero-advertising” since the gold value of the night, he moved to the news before the start of the Spring Festival evening show after 30 minutes. Internet giants are also coveted the power of traditional TV advertising, 30 minutes before this year’s Spring Festival evening, but also has become a battlefield of competition.

Tencent 14: the instant · excellent heart of LOVE

Following the “family story”, “the brothers story” post, Tencent launched in this year’s Spring Festival evening prime-time “instant” series of ads for LOVE, it can be considered to cobble together three blocks of difficult family relationships, friendships and a love affair. Different is that this short films featured but only slightly.

Millet mobile: “cow b youth all heihei”

As early as in the CCTV Spring Festival evening show publicity in January, millet cellphones are played for a placement, a few days before the Spring Festival evening show, but also seriously has released a trailer, announces new advertising will shine before the CCTV Spring Festival evening show. Rice noodles, you “Hey” what?

Qihoo 360, 50 million to restore the image?

There is criticism of the Administration for industry and Commerce before, after encountering APP by Apple under the collective, a few days before the Spring Festival evening show, 360 ‘s mood was clearly not too difficult. Anecdotes, it is because of this, qihoo 360 to spur to take Spring Festival evening show a advertisement. More rumored 360 after a number of difficult communications, pulled out 50 million Ocean cat out of a face.

Leopard browser, just a 5 second

Because the scramble for tickets during the Spring Festival and fire a Leopard browser, grab yourself a Spring Festival evening tickets for advertising, glory released her first television ad. Although only 5 seconds, but said that not only were finished, there is still time, “heh heh”.

In addition, GOME, Jingdong Mall as well as SUNY online Tesco, three successive ranks of the Spring Festival evening advertising time, it seems that apart from price, to take out the TVC’s intention to make a comparison.

This collective debut of the major Internet companies advertising in the Spring Festival evening seemed to be intentionally or unintentionally revealing layout plans to market three or four lines, in the face of the growing saturation of one or two-tier cities, delete perhaps three or four lines is under way.

According to the agreement, LoveFilm United Kingdom members can watch Channel 4 television television programmes under its own brand, such as of the peep (Peep Show), the father of Ted (Father Ted), an intermediary (The Inbetweeners) as well as of the Friday dinner (Friday Night Dinner).

Last week, LoveFilm and NBC universal international television publishing company also reached a similar licensing agreement, LoveFilm authorized NBC Universal to play to users on its Web site a large number of American drama programming.

LoveFilm said, they also increase the more Channel 4 programmes, such as the complete baseness (Shameless)). Now, however, only LoveFilm United Kingdom subscription users can watch the Channel 4 program.

Up to now, LoveFilm and NBC Universal, ABC, BBC, ITV and 21st Century Fox and other TV companies for a deal. At the same time, LoveFilm Germany branch has purchased a large number of German dramas and television broadcast rights. （kirk）

In the magazine industry, iPad and other digital versions of the prices have been much lower than the print version, with the purpose of cultivating readers ‘. However, with declining magazine advertising revenue, publishers began to consider relying on income-generating exclusive content, magazine publishers on Digital Edition price, Digital Edition price is printed twice times.

United States owned by publishing giant Hearst fashion magazine Cosmo, adjust the pricing policy in the near future. Readers who subscribe to the printed version of the first year, spend $ 10, but the iPad version of the price, it was $ 19.9.

The Wall Street Journal pointed out that Cosmo this price, will give readers are deeply confused. Some magazine publishers, is deviated from the traditional, improve the pricing of digital editions.

Three-fourths revenue share of advertising in the magazine industry, with advertising falling, publishers want for tablet computers, smart phones, digital the new sources of revenue, the first initiative, is to change just one year less than 10 dollars cheaper policies.

Cosmo Publisher David Carey, Chief Executive of Hearst magazines, facing the magazine industry an opportunity to reduce advertiser relies on, more from readers who generate income. Hearst Executive Vice President John Loughlin said simply, want $ 6, 7, 8, 9 hard copy price history (shift to higher priced digital version).

On the excavation of digital resources, Hearst is not exclusive. Popular Science is published, the Field&Stream and other Bonnier Corporation magazines iPad editions priced higher than paper. In addition, United Kingdom the Economist magazine has announced price increases, paper and Digital Edition bundle pricing, has jumped from $ 127 to $ 160.

In the past 12 months, the Vogue, the New Yorker magazine has also increased the paper, digital version of bundled pricing. For the reader, the past can receive a free digital version, but now need to pay for the digital version. Such as the New Yorker recently launch a bundled product, paper and digital versions for a total price of us $ 99 per year, and separate digital or paper, price is $ 69. Two years ago, when the digital version is not yet online, hard copy of the New Yorker, priced only $ 39 per year.

Bob Sauerberg, President of another Publisher Cond é Nast said that although digital editions in price, but chooses to increase the hard copy of the Subscribers subscribe to the Digital Edition, an increase of one-fourth. At present, the company has 500,000 pure Digital Edition subscribers, and subscribe to the paper and digital versions of hybrid compared with 1.5 million subscribers.

The senior expressed, throughout the magazine industry is in transition, they hope to get more revenue from readers, through higher prices, magazine want to redefine your own readership.

United Kingdom channels on Sky TV has ordered its users with additional download services. In addition to watch live programs on a mobile phone or tablet, to download in order to take your watch will pay 5 pounds per month. Sky TV said that the iPad 64G can store up to 400 half hours of television or more than 80 films.

Download movie through this channel watch began on the first 48 hours after the failure, and after 30 days is not open or is invalidated. If you want to authorize to more than one device, separate accounts on 2-4 devices, subject to 10 pounds per month. But only a maximum of synchronizing two devices at the same time.

Also is not a Sky Subscriber users to pay 15 pounds per month to watch programs online, or 21 pounds per month access to bundle Internet and TV programmes. Sky Watch said there are 3 million users a month to use a mobile device.

Source: PCPro

According to foreign media reports, the mobile Internet background, traditional media and news industry (especially newspapers) raised concerns about the fate of. A few days ago, Schmidt, Chairman of Google in a new book, the development of media industry has been predicted. Many in the industry believe that the demise of paper newspapers has timing issues, mobile Internet and terminals, will become the next major news delivery, at the same time, news, spread of information will grow, increasingly devalued. News consumers are running into “selective enchantment”.

Schmidt in a book called the book of the new digital age noted that many information network platform to connect, through a large number of the parties involved together, forming a large, diverging “online media”. Such an “online media system” the consequence is that in the future, news media institutions will report less but more confirmation (online) information.

Schmidt said that in the “online media system”, poor coverage and spread of information, in fact, more elite groups “more” rely on reputable news agencies.

United States David Barno’s biggest Bookstore operators (Barnes&Noble) plan ahead 10 to close its retail store of up to one-third. Department said Mitchell Klipper, Chief Executive of retail companies, 10 are expected to reduce its number of retail bookstores in the future 450-500. As of January 23, BA Nova owns 689 retail bookstores. In addition, the company also operates 674 University bookstores.

According to the Wall Street Journal said, as consumers are increasingly turning to digital books, plus the developer stop the opening of new shopping centers, David Barno has now largely ceased to open new stores and areas of business focus shift to digital.

Data earlier this month showed that during last year’s holiday shopping season David Barno eReader and Tablet PC sales decline, eBook sales growth also slowed, digital business concerns in the future. David Barno Executive William Lynch said the company was “to search for causes of falling sales”, and adjust strategies.

Due to the impact of electronic books, David Barno has competitors, United States second largest chain bookstore operator Borders group 2011 forced into bankruptcy, closing all bookshops, causing more than employees out of work.

He will work until the expiration of his contract and not to renew their contracts. Chairman and Chief Operating Officer Rob Marcus for succession. A day earlier, the company reported fourth-quarter net profit fell by 9%, higher taxes and operating expenses, video services rendered weak.

Time Warner Cable in New York Stock Exchange on the day the stock closed $ 90.27 cents, up 1.04%. After-hours-0.14%.

After Time Warner Cable’s video content copyright stuck by NetFlix, according to time Warner Cable complaints flow monthly NetFlix said that if he does not sign with them, there would be no subscribers to the network will provide a high definition version of the video content.

Source: RTT