France publishers announced that they have reached a ground-breaking online content use agreement with Google. But their counterparts in the rest of Europe, France caved in too easily on the Internet giant. This month, France signed the agreement President François hollande and Schmidt, Chairman of Google. Schmidt said that publishers and Google nervous relationship breakthroughs, and may become the models of other countries.
Under the deal, Google agreed to establish within three years a 60 million euro (about US $ 80 million) Fund of funds, to help publishers develop their digital departments. Both sides also pledged to deepen business cooperation, using Google’s online tool for difficult to cope with declining print revenue publishers to generate more online revenue.
But the online business to representatives of newspaper and magazine publishers, as well as a variety of other news sites France group, in its most important demand: that Google and other search engines and news “aggregators” should begin to pay for their content on the links made concessions.
Google maintains that its links are for publishers by directing traffic to their Web site services and is strongly opposed to any change to the principle of free links. Which were concerns by European members of the Publishers Association, based in Brussels, has been active in promoting this fundamental change in the relationship between publishers and Google lobbying group criticized France publishers are allowed to decide and sign commercial agreement has no legal status.
Publishers Association, Executive Director of anjila·miersiweide (Angela Mills Wade), said the agreement “could not solve the persistent problem of unauthorized repeat use and commercial use of the contents of and therefore unable to establish sustainable business models for online news media and ensure its sustainable financial certainty of investment required for quality content or legal redress mechanisms. ”
Germany publishers can not see the matter, Germany newspaper publishers association spokeswoman Anya·pasika (Anja Pasquay) said: “it is clear that France’s position is not our favorite. This is not Germany solution. “For Google to share billions of euros on advertising revenues, Germany had been rushed in the front line.
Under the agreement, Google says it will help publishers to more effectively use its digital advertising services, including AdSense, AdMob and Ad Exchange. Publishers are already using these services for free, it is not clear how to derive more revenue; both said that this part of the agreement remained confidential, because they are still consulting subsidiary terms and conditions.
More about the Innovation Fund projects. Publishers will submit proposals to the Fund, the Fund will be in Google’s engineers are selected with the participation of project financing and development. Google’s Copyright Policy Manager ximeng·molisen (Simon Morrison), said: “the idea is, for France that inject innovation into the sector. ”
So far, France publishers have struggled to make income from advertising or any other online source. Both sides did not disclose the deal could bring new revenue estimates. Natali·kelin, Chairman of the publishers of the news magazine Le Nouvel Observateur (Nathalie Collin) expressed the view that the interim body established 160 years digital business news Web site total revenues of only 70 million euros.
While Google did not disclose it in France’s annual revenues, but analysts estimated at about 1.5 billion euros. Colin admitted agreement negotiated on behalf of publishers has been criticized, saying it was “a compromise”. But, she says, to deal with things rather than with faster Google fought for years, their hopes may or may not help on the legislative implementation of better.
She said, “is part of the are very important to us to recognize the value of our content, this agreement gives us some recognition. Some argue it makes us dependent on Google. Want to work next on the network does not rely on Google is not realistic. We are dependent on Google. ”
In France an agreement announced a few weeks ago, Google had just reconciled with Belgium publishers for more than 6 years of legal proceedings, commitments of the agreement reached between the parties, promote each other’s services–while France’s agreement, both sides did not disclose the amount of revenue. Elsewhere in Europe, publishers said that is not enough. In several other European countries, including Italy, and Austria and Switzerland, they had begun under Germany’s proposal to study the possibility of legislation.
European Publishers Association said in a statement it was “support in Germany and other countries members of the rapid development in their countries in urgent need of legislation allows publishers to replication Publishers news aggregators and search engines charge a fee. ”