In July and October last year, Taobao shop owners of Hangzhou has two young sudden death, apart from the sad, leaving a very realistic question. Two ordeals do shop “Crown” level, both the customer and the business as a whole, that contains a great deal of interest. How to continue? Taobao shops existing rules are not by any means the sale, rental or gift to others. Shopkeepers no longer operate online stores only closed one identity can only be opened a shop in Taobao. In other words, all are subject to a real certification of registered persons shall not transfer easily.
But yesterday, the Taobao to this newspaper disclosed scoop: Taobao shop transfer “no” policy is expected to loose, subject to the judgment in the justice sector, the first open hole is “dead inheritance” and “divorce transfer” two situations.
Further rules will be introduced in the first half of this year. At that time, Taobao online request channel, the owner can submit a transfer request online.
“Divorce transfer” has a realistic action
Wang Yongqing, from Beijing. Contact him yesterday when he was out of the Court, he and his ex-wife divorce some follow-up questions.
Wang Yongqing and Xiaowu married in 2007. Xiao Wu a Taobao shop are registered (registration and account is Xiao Wu), operation of milk powder and baby products.
Good business progress, Wang Yongqing has resigned, dedicated business shop.
In 2011, and the two divorce. Shops have done “Crown” level, nearly million yuan in sales each year. Existing rules is considered to Taobao, shop cannot be transferred, and the two agree in the divorce settlement: shop run by Wang Yongqing, shops belonging to the common property of the spouses, Wang Yongqing requires Xiao Wu in cash compensation.
Although Wang Yongqing became a shop who actually operate, but Xiao Wu remains the owner. After a short time, this “private agreement” on the issue.
On the issue of divorce, Xiao Wu and Wang Yongqing very unpleasant. Young Wu Yun himself also is the owner of the rights, and draw more than 100,000 yuan from the PayPal account turnover, opening new stores, also in shops posting messages, to direct all customers to their stores.
Leaving Wang Yongqing, is almost empty shell of a shop.
Wang Yongqing to the courts. Division involving the online shop, lawsuit has gone through a second trial. Eventually Wang Yongqing produced more domestic in and out of the voucher to prove themselves who actually operate the shop. Judgment of the Court, shop awarded Wang Yongqing Wang Xiao Wu in cash compensation.
With this judgment, Taobao shop operator was brought up in the background to Wu Wang Yongqing, the original shop reputation don’t change.
Ownership once the premise is legally recognized
Taobao under existing rules, shops are not by any means the sale, rental or gift to others.
Also there is like Wang Yongqing, as well as the owner passed away, shop continued to issue. Taobao is normally based on court-related rights (ownership) found that changes in the background.
Yesterday, yan said Taobao sellers operations staff, the so-called “once” also needs to be a legally binding instrument on the basis of realistic operating conditions, Taobao is very difficult to make a decision on its own.
Couple shop, belonging specifically to shop in the divorce agreement, notarized, as provided to applications based on Taobao. Or, as Wang Yongqing as directly from the Court’s decision.
And, for example the owner passed away, if there is more than one heir, it was agreed that inherited by one shop, the “right” notarized, Taobao is also recognized. As we reported the unfortunate death of little. Shop registered person is small, although the shop that he and “wife” small Zhai a common operation, but he and Xiao Zhai only at home for wine, did not apply for a marriage certificate, from a legal point of view, small estate, executor of Chak no small, little parental consent, small Zhai also not eligible to inherit the shop.
Such as small Zhai, even after lifting the Taobao won’t be transfer. Because, Taobao shop is premised on the legal recognition of transfer.
Draft ownership rules next week
Next week, Taobao will be announced at the Forum draft ownership rules, seek the views of the majority of Amoy friend and owner, if you agree, “divorce transfer” and “succession of death” in the first half of this year, on the development of the new rules.
Yan said that Taobao shops not transferable, because credit, praised rate was shop built up long-term business, shops can only be certified by the real owner operated to protect online reputation will not be affected. Now even if it’s just part of the ivory trade, they are also taken into account. Succession of shops, taking into account the actual operational, there will be many supporting details, such as successors if parents are over 70 years of age, cannot inherit shop, inheriting people such as small children cannot inherit.
After the new rules, Taobao will be opened to divorce, inheritance, transfer of two types of shops on line to apply for entrance.
A few days ago, in online forums, small second has thrown like ivory. At present there are 100,000 click, 2,147 reply, sellers are basically support divorce cases can transfer shops. Moreover, the netizens are clearly not met only “divorced” and “dead” two cases of transfer.
It has been suggested that if at the beginning of Taobao business, with their own identity information to register, if due to go abroad or during work time, can no longer continue to operate online donation of relatives or others, in Taobao, this is not allowed under the current policy.
It was also stated that: as sellers, we are likely to encounter a variety of unexpected things. Simple cooperation between friends are not happy, you must divide shop ownership; parents, loved ones don’t have the time or are not easy to help you handle the relevant matters, wishes to transfer or transfer when you shop, facing the same vesting issues, such as registration information changes.
Subject to “divorce management online shop we do” on the head, plenty of those feelings of young people on the Internet, said said, “not for the money, hurt” fermentation.
Free as the store transfer impossible
On November 30 last year, Taobao cat + day sales exceeded 1 trillion yuan, private electricity supplier formally entered the trillions of times (comparable to the enterprises, such as PetroChina 2011 annual operating revenue exceeded 2 trillion yuan).
When e-commerce into the outbreak period, thriving on the online stores are increasingly going online and offline have a breakthrough. For example, some high prestige shop will also like the store, in the “black” on the purchase and transfer of market. It is said that a black Crown shop transfer fees up to hundreds of thousands of.
However, Taobao said to fully open up the transfer, certainly not practised within a short time.
Shops and stores are not the same. Consumers buying goods in the store, or near the commodity to face judgment. Online shopping, online reputation in the past had a big impact on consumption. Once the operator transformation takes place, difficult to ensure that the business channels and the concept of continuity.
So, shop ownership issues inherent addressed the interests of both sides. Sellers who want to shop to freely transfer, feel that it is their interest and consistency of consumers need to shop operators to ensure that their judgement.
Yan says, open only to step and each step will be very cautious, if customers tell us is not good, would be suspended.
And starting a higher input of the larger shops, is the number of partners from the outset, usually several partners to register a company, the name of a company to apply for registration online, then the transfer between partners or in and out, not coverage of the ownership rules, they can be dealt with under the companies act of their assets.