“2008 EVD full replaces DVD.” This was December 6 EVD Industry Alliance of the Beijing Declaration, the loudest slogan.
After doubled twists, and yiqian of careful throughout plans compared to, EVD of situation seems to occurred has turn sexual of changes: GOME Chairman Huang in EVD Union the Secretary-General Zhang Bao full invited to Xia as Union President, large shareholders country Brigade will to EVD technology of holds who Fu country digital injected 20 million Yuan, 20 home DVD manufacturer and 7 home audiovisual commercial also successively joined EVD Union. day will Shang, this 20 home manufacturers also launched has total 54 paragraph EVD2 generation products.
Amounts due all Palm celebration came as outgoing an unexpected message: EVD2 generation venue presented not what the original HD EVD, but a few years ago and EVD rival HVD, true HD EVD already exists in name only.
Those listening “roosters lay eggs” who now finds himself is “that as long as the lay of the cock”.
EVD up to inquire into the
The eve of the Beijing Declaration, suning appliance launched its shelling of EVD2, while the EVD2 generation of producers including Skyworth, Haier, malata, St, Su Ning long-term partners.
Huang’s joining already animosity between an electric appliance chain-extended to the EVD industrial fields. Despite historical animosity, suning shelling has debunked the Union prior to the establishment of a truth—EVD industry, Fu State digital had been terminated and United States chip companies LSIlogic cooperation EVD2 Crystal morning semiconductor chip is used in Shanghai and Beijing Kai provided two, not a true HD EVD.
According to SUNY introduction, morning Shanghai Crystal Semiconductor 960x720P source format only supports 4:3 format, not in any kind of internationally used in HD DVD players and HDTV standards, Kay chip supports only standard-definition HD source formats, high-definition DVD 720x576P reached only-by-line level, and its production of drive can only be a variant of the DVD.
According to informed sources disclosed, EVD cooperation with LSI as early as 2005 there was a problem. In March 2003, set up a joint laboratory in Beijing Fu and LSI, EVD design production 1920x1080i or 1280x720P HD chip, but the EVD drive but no scale production in the country only shinco company managed to maintain, which makes LSI the top very angry.
At the same time, after the Ministry announced that EVD recommended standards for the industry, in the standard Crystal morning seeking defeat in the battle of Shanghai HD chip solutions, with the large shareholder Shanghai huahong group lobbying. As LSI chip also needs EVD manufacturers paid certain patent fees, known as “developed” HVD chip provides system solutions, and half the price lower than that of LSI, eventually was decided to bring together EVD cooperation with Shanghai Crystal morning.
Then Boo infighting caused by States as a result of equity transfer, accelerated the pace of breaking up with LSI, the source said, “LSI companies from the United States headquarters of the Vice President responsible for business executives to leave as a result, EVD cooperation with LSI is difficult. ”
For the above statement, EVD industry Union and the United States LSI company of this joint statement released be negatived. As for the EVD2 behalf of the non-HD DVD saying, Zhong Peifeng, Chairman of Shanghai Crystal morning retorted: “suning look backward for at least two years, in fact, since 2005 we have also begun release 1920x1080i, 1280x720P HD chip. ”
Above sources also told journalists, for Toshiba, NEC HD-DVD Union promoted by Chinese standards after has always acrimonious EVD, HVD (Crystal morning leading) and HDV (Kay-led) three camps had to stand—EVD the same camp industry Alliance, however they launch the EVD2 generation is actually the HVD original.
Zhong Peifeng this does not deny that, he said, “EVD2 than HVD in terms of both network downloads and high speed USB download has improved, it should be said is the upgraded version of HVD. ”
Shanghai Crystal morning took out?
The source said, the EVD benefit most of the changes are obviously Shanghai Crystal morning.
This reporter learned that Shanghai Crystal early morning in the United States Office of a company called AMlogic, 2003 after returning to China in the beginning hope and cooperation EVD, EVD chip with the Alliance, but the EVD Alliance “big brother” new chip for Crystal morning wasn’t interested in.
Shinco electronics relating to the situation said, “our EVD product then be exported and LSI chip overseas well-known companies and can bypass the patent barriers, so EVD initially chose chips cost more abroad. ”
And Hua Zhong Peifeng found later decided to go it alone, then rush into situations of internal standard is not clear from the United States introduced the 3 million chips. As the recommended standard EVD to become high-definition disc machines, Shanghai Crystal morning chip solutions become a problem.
Crystal morning after some effort to make the HVD a joint enterprise standard and Skyworth disc manufacturers signed a $ 2 million chip supply Protocol, but because of the source of many problems, HVD market sales not respond over the past two years, Shanghai Crystal chip in desperate need of new way out of the morning. EVD Industry Alliance was set up 20 drive focused push EVD2 ‘s, Shanghai Crystal morning out of opportunity.
Shanghai Crystal morning has been in custody in the future development on EVD. This reporter has learned, EVD2 has nearly 1000 dollars from the original unit price dropped to $ 700, according to Zhang Baoquan, by the end of the EVD2 ‘s single unit price will be reduced to $ 500, 2008 is expected to fully replace the DVD.
However, the EVD replaced Industry Coalition on EVD full DVD have different views. Currently represented by the EVD HD drive all sales of not more than 2 million units per year, while the global DVD sales in more than 80 million, EVD replacing DVD easier said than done?
In addition, all the manufacturers are worried Shanghai Crystal morning the chip solution and does not bypass the patent barriers. Manufacturers, who asked not to be named said the “Shanghai Crystal morning chips is also purchased from abroad, they also don’t have a lot of patents, future EVD2 market, mainly overseas, eventually suffering from patents, and EVD2 for a long time will be compatible with DVD format, cannot be avoided trouble by double charging. ”
EVD upgrade task
Day of the Beijing Declaration, jindian worldwide, Camco culture, CCTV international television corporation, wonderful unlimited EVD 6 companies set up operations such as FAB company. Zhang Baoquan said to support the operation of the company not only cash, but by every resource support. All shareholders, content and channels available to their new company, jindian globe is still the largest shareholder, about about holding 20%, approximately 10% shares of other shareholders.
Meanwhile, the EVD discs price from the original $ 8 per cent to about $ 28, Zhang Baoquan said, “our price policy in the past many audio and video without money to be made, this problem will be improved after price increases, which is attracting many audiovisual joined the main reason. ”
Running company established in the content at the same time, Zhang Baoquan start planning technology upgrades, Zhang Baoquan revealed that EVD Industry Alliance has initiated preparatory EVD standard upgrade, implementation and Japan technology against the HD camp, red high-definition disc machines have been non-gimmick.
In the view of Zhang Baoquan, China now has red light technology can be achieved in a red laser optical discs hold 150 minutes within HD movies. Red laser optical technology 3 types of independent research and development in China: Wuhan optical center of the NVD, the CD Centre of HRD of Tsinghua University and China Taiwan’s FVD. The Red disc capacity can be single-sided double-layer 12G, if you use AVS video standard of China’s independent intellectual property rights, China red laser discs can easily hold 150 minutes of 1920×1080 format HD movies.
CD center of Tsinghua University said, however, international organizations do not recognize the EVD standard determines that it is difficult to into the international market, Tsinghua disc Center nor its high-capacity mode for EVD Union to consolidate.
But some analysts pointed out that the EVD has never been United, currently many disc machine and audiovisual enterprises to remain on the sidelines, blue CD-r drives the pace of drawing near, EVD there is the opportunity?
Message original publication of the 21st century business Herald