Industry Information Station

Dell is trying to marketing models change, regeneration of outsiders to imagine. “Dell laptop sales time is August 1-22:00, the sales model is the Latitude D420. “Happy shop limited liability company (hereinafter referred to as happy purchasing) Publicity Department confirmed to reporters Li Jia, Dell laptops coming out of TV shopping program,” and Dell’s direct sales force in different ways, the product was first shipped after participating in the happy purchase program knot “.

It is understood that the “happy acquisition” on March 17, 2006 and began broadcasting, is a document with Hunan TV fashion channel as the stations broadcast live professional shopping program, its operating entity from Hunan radio and television group, the happy purchase of wholly-owned holding and Hunan TV.

Happy purchasing General Manager Chen Gang said Dell laptops coming out of TV shopping program, is the combined domestic and foreign many computer brands launched a summer of PC sales program, participating manufacturers including Lenovo, HP, Sony, BenQ, founder, Samsung, Toshiba, Dell and so on. The show started on July 23, August 3, during which every night, this time selling a brand name of a computer.

“Believed to be the strong sales were disquieted by Dell. “Chen Gang said on July 24, the Lenovo laptop computer in the program sell more than more than 200 on July 25, more than 300 HP laptop in just 70 minutes to come to a sold out.

In response, China Hewlett Packard PC sales official said, in the traditional sales channels, to Changsha at the regional market, for example, 30 stores will take about two weeks time to digest 300 sets of the same machine.

However, when reporters asked about the matter Dell corporate headquarters and Xiamen, China in charge of marketing a number of personages, they have indicated that they do not currently know, depending on need to know before you reply.

Dell’s Xiamen relevant key account manager says that TV positioning in home user, “happy purchasing” Latitude D420 is sold by Dell business products for enterprise users not positioning consumer Inspiron series, high-end gamers the XPS or locked, this description from one aspect this cooperation not by company policy to.

“First delivery and then clearing the list is not without, but is only for large Tepi only when the customer orders, this collaboration with Hunan TV looks like a key account manager for performance operation of special form. “The people think.

News source: Southern newspaper

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News source: Dell-train
These two days in Sichuan earthquake affected residents have safety affects every heart Dell. Dell announced will donate a total of 2.1 million yuan in donations to help people in the disaster areas to tide. The sum of donations and Dell by Dell, the Dell Foundation staff to donate. The company has launched a fund-raising calls on a global scale, CEO Michael Dell said in an open letter to the employees, his two-day business trip in China, witnessed the vast numbers of employees, customers and suppliers worries that people affected by the Chinese Government is trying to rescue, Dell has to do everything in its power to help Dell China where the extended family and community.

Company contributions to employees will be appended, that is, Dell employees donate 1 Yuan, Dell will donate 1 Yuan. Dell more than there are at present more than 6,000 employees in China, but luckily our 43 employees safe in Chengdu and Chongqing. In this special occasion, let us work together to help each other.

The morning of June 27 news, Dell today released a new consumer brand “Studio”, while one of the first to launch two notebooks. publishing of this brand is Dell the important step in building a new brand strategy, show Dell’s determination to expand the consumer business.
Studio brand positioning-end in the mainstream consumer market, to meet user requirements for personalization, multiple interfaces, and simplicity. first two notebook type Studio 15 starting at $ 6,999, Studio 17 starting at $ 9,999, they will be available beginning on July 1 at the Dell online direct sales, channel sales at all hypermarkets will roll out later.

New product ideas are personalized style, as well as HD features, two products bright spot is that users can have a variety of personalized color choices. both notebook with an HD display has seven colors not only optional, Dell also provides you with a variety of display edge color formulation. Dell also says, Studio will soon launch more laptops and desktops.

Worth note of is, Dell previously has been focused Yu commercial market, Dell of consumer business only accounted for full company of 9%. this month early in Dell company held of Asia-Pacific region media activities in the, Dell Chief market Officer Mark Jarvis also mentioned construction new of brand strategy, to adaptation new era of competition. the new consumption brand of publishing is is its brand strategy layout of important a step, also display has Dell expanded consumer business of determined to.

Dell started selling with red flag Linux software server, which is part of the company’s expansion plans in China. red flags are considered important allies to win customers, HP in September signed a development and marketing agreement with red flags, Oracle and IBM collaboration with the red flag was bundled in your own database on red flag Linux.

Dell said on Thursday that November has authorized the Red Flag Linux version will be bundled with PowerEdge servers immediately. Dell China President breaks itself says: “Dell promises Linux important engineering and development resources, this is a response to customer requests for other than Unix select, we will continue to promote Linux for high performance cluster computing and Oracle database support.” Michael Dell said currently second only to Lenovo PC shipments in China.

First announced the PocketPC Windows Mobile 2003 SE with the announcement of the release of DELL Axim X30. Today, DELL released the Axim X30, exciting is integrated contains WMMX technology 624MHz XScale! Double built-in WiFi and Bluetooth, support cross-screen font size can be adjusted, 64MB RAM., however unfortunately, screen is still 320×240, not 640×480.

DELL Axim without Bluetooth, the end of this history, also denied it had Bluetooth-WiFi gold market report. details links to keep an eye on DELL.

访问: Dell Wireless Axim X30

DELL to boost sales at loss as also have unique skills, handed one iPod we’ll give you $ 100 cheaper, I do not know why did they get so many iPod back? Dell announced Wednesday, when a customer purchases a 15G when handed a iPod music player, we can offer customers a $ 100 discount. this discount applies only to 15G the Dell Digital Jukebox, which is to enhance the Digital Jukebox’s ability to compete with the iPod.

Dell said that low prices and long-life battery is a Digital Jukebox has two major advantages. Apple 15G iPod price: US $ 299, 15G capacity of the Dell Digital Jukebox pricing of US $ 199. Dell also sold 20G Digital Jukebox, price of US $ 279, Apple 20G iPod price: US $ 399. Dell’s 15G music player can play continuously for 20 hours, Apple is guaranteed to play for 8 hours. Dell says, and 15G of the music player can store more than more than 7,000 per cent and more than more than 9,000, while Apple said and 15G iPod can store 3,700 first and 5,000 songs, respectively.

Despite efforts to compete for iPod users, Dell may also be going through a difficult time. Apple’s more individual products, including iPod and mini iPod 40G, and many iPod users have downloaded a lot of songs from the iTunes service, to transfer these to Dell’s music player needs a great deal of time and effort.

DIM-tyre Technology Business analyst said: “I think iPod users are unlikely to give up the old iPod, while Dell’s marketing strategy is very creative, very positive. “Dell free consultation hotline: 800-858-0861

Beijing time on Friday-Dell CEO Kevin Rollins (Kevin Rollins)-Dell will officially take over the company’s founder Mike, as the Dell CEO, also will be at the annual general meeting of shareholders was appointed new Managing Director. all signs indicate, Mike-Dell is fostering new companies successors. compared with the IBM high level changes, Dell’s this move can be described as bolanbujing. Since its 2001 as the company’s President and COO, CEO of this appointment can be considered a reward to his work, and can be seen sitting on his greater expectations.

Despite falling in the PC industry as a whole during the past two years, Dell cost control and quality advantages, and gradually replaced the HP as PC market leader and 10 consecutive years to maintain profits. 51 Dell Rawlings on this basis will continue to promote the business and maintain standardized parts and low-cost advantage, at the same time through the LCD TVs, printers and other peripheral products help expand PC business.

Of course, Mike-Dell as the founders will maintain some influence, and focused on the company’s strategy, while Rollins primary responsibility for the day-to-day operations. Brooks Gray, analyst at Technology Business Research company pointed out that Dell this variation does not affect the company’s development direction, and Palmisano replaces head of Louis Gerstner became IBM is different.

The next few years, set before Dell’s problem was mainly how to expand the market for existing products, and select the new product development, it is also a Rollins biggest test.

The world’s largest personal computer (PC) manufacturers – Dell on Monday (August 16), had to withdraw from China’s low-end consumer PC market, and lower its overall growth target in China this year, because of China’s industries competitive. amiliou, President of Dell Asia-Pacific region (Bill Amelio) told Reuters in a telephone interview that, “we found that some competitors in the field of consumer computer actively expanding businesses.”

“These competitors decision in terms of low price computer performance more active, so we exit the low cost PC market, and into the high-end market. “With the change of strategy, Dell now expects the growth of its PC shipments in China, nearly twice times the overall market growth rate, less than three times for the company previously set goals. International Data Corporation (IDC) had been expecting China PC market growth this year is about 19%.

Source: ChinaByte

16th Dell China says foreign news agency called “Dell will withdraw from China’s low-end consumer PC market” is taken out of context, would ever withdraw from China’s low-end consumer PC market.

16th, there was a foreign news agency report saying: “amiliou, President of Dell Asia-Pacific region said, as some of the competitors in the field of consumer computer actively expand business, therefore exits the low cost PC market, and high end”. Due to recent domestic PC price competition is fierce, so the report attracted national media attention and quickly be compiled published. 16th afternoon press conference call Dell on the matter, the company said it confirmed by the Dell Asia-Pacific region, the foreign news agency reports of false positives.

Responsible person of the company said in an interview with reporters, amiliou, President of Dell Asia-Pacific region is meant: Dell company in China’s market focus has been in the enterprise market, about $ 500 low end consumer product sales in the domestic market only accounted for 5% of Dell’s total sales in China, so Dell by Chinese manufacturer price war impact is small.

Dell, Dell has not abandoned plans to domestically produce low-end PC consumer products, Dell China will, as always, produce sales in China include the Dimension series, such as PC, notebook products.

Dell Inc (Dell Inc., DELL) Chief Executive Officer Kevin Rollins said the company is unlikely to be selected AMD Corporation (Advanced Micro Devices Inc., AMD) as its chip suppliers. AMD supplies the enterprise computer market with the Intel (Intel Corp., INTC) rival’s plan was a shot of punch.
Long Dell using Intel chips only. Rollins said at investor meeting hosted by Goldman Sachs in Phoenix, Dell change its practice of using Intel chips were taken into account, as AMD products more competitive and Intel last year suffered a landslide in a range of technologies. Intel responded to this, and improves its new releases planned, that Dell may not change its “non-Intel not buying” procurement policies.

This is bad news for AMD. AMD since last autumn has stayed to become Dell’s suppliers. After the speech at the Rollins, AMD at 4 o’clock in the afternoon on the New York Stock Exchange composite trading closed on Tuesday, fell 40 cents, to $ 16.6 trillion, or 2.4%. AMD shares since the beginning of the year or is close to 25%.

AMD chips have been sold to the customer to the server, including international business machines Corporation (International Business Machines, IBM), HP (Hewlett-Packard Co., HPQ) and Sun computer company (Sun Microsystems Inc., SUNW, also known as: Sun Micro-computer). At the time of sales of chips for desktop PC, AMD is not so good luck.

International Data Corporation (IDC) analyst Roger Kay said Dell in PC market has tremendous influence in the fourth quarter, Dell in the United States for business users 38% to total sales of desktop PCs in the market, is HP twice more than doubled.

Caris&Co. analyst Rick Whittington said the Intel chip has caught up with basically has 64-bit processing capability provided by AMD chips, original handling capacity of 32-bit Intel chips. He said, it is clear that computer manufacturing companies are starting to return to the Intel camp.

AMD Vice President Marty Seyer stressed that chips manufactured by the company still has some advantages in the performance. Seyer is AMD microprocessor business unit, General Manager of the company. Company expects this year to beat Intel dual processor chip products through to the server.

AMD remained optimistic, believing that business users will continue to request Dell to offer this technology, allowing Dell to change its “non-Intel not buying” procurement policies. Seyer said the company will never let it go at that.

Intel spokesman declined to comment.

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News source: Washington Post
Translation and arrangement: Catfish