Zhejiang Unicom’s unlimited playing within the 2G network since its launch by the parties concerned, recently, the communications authority of Zhejiang Province paper stop is Zhejiang Unicom again file comes into focus. Telecommunications Administration official told reporters in Zhejiang Province, “Zhejiang Unicom, authority on March 31 sent a letter, make two points: one is to stop the free publicity and marketing; before April 6 is the second requirement of Zhejiang Unicom reported to handle the number of users, and so on. ”
NET intranet pricing issues, 2004 outside the Ministry has been below standard, but in reality facing many difficult to define “touch ball”. As Research Institute of Ministry of telecommunications policy the researcher put it, “operators to form v-network, if the user does not have complaints and benefit, general supervision is more difficult, sometimes tacitly. “But this free to play also as a form of Zhejiang Unicom made a big v network users in the province, make policy” touch ball “. As General Manager of Zhejiang Unicom Yu Yingtao asked “how to meet regulatory” say when “friends of the v-NET can you stop? Others kept, could we please stop? ”
Despite the subsequent progress to be concerned at the regulatory level, but 2G NET in the infinite product of Zhejiang Unicom and Telecom face as South China Unicom mobile virtual network family package competition, means a small broad competition, how to break through the weak operators, as well as the resulting voice of competitive new models more worthy of consideration in the trade.
Trouble breaking out breaking v network blockade
Zhejiang Unicom’s random products from the 2G pressure, it is understood that Unicom in local market share of less than 15%, “China Unicom still at 09 2G user level”, said one local Unicom staff. In the case of Zhejiang Unicom, Zhejiang market looking for new users of mobile phone penetration rate of 120% the difficulty, and the stock market more competitive, Zhejiang mobile have a size advantage by virtue of the virtual network, the channel advantage takes up the opportunity.
In this regard, Zhejiang Unicom staff felt quite dark, said Mr Li Zhejiang Unicom, mobile virtual network very much, so these people as long as the mobile phone on the market right now there is little not to join the v-NET. In addition, the mobile channel hit very hard, very wide channel business, Commission control is very strict. Zhejiang Unicom General Manager Yu Yingtao micro bozhong admits, “I think it’s really the result of competition. V network blockade of rival large, double-banned, your card card, significantly improve the Commission led to package prices hung upside down such a harsh environment, Unicom, what should I do? ”
While China Unicom’s network in the infinite product, the industry thinks is “kill 1000, since the loss of 800.” Zhejiang mobile Ge Changwei said current operator profits mainly rely on 2G, Unicom engage in the practice of the now three dollars monthly, this fact on its own destruction of incomes is very large. But Unicom owned a pen profit of account, Zhejiang Unicom staff said, “as long as user from mobile came on made to, 3 block money is Foundation fee, not only has Foundation fee, also has network between to mobile call, received mobile phone also has network between settlement, as long as became I of customer, you of value far than 3 block money to large, 2G customer source is too small has, only this way can break mobile of monopoly status. ”
For networks unlimited products in the cynical network sustainability issues, Zhejiang Unicom also take full account of their situation, one staff member said, at present a lot of 2G users have turned to the 3G,2G network is idle. Stakeholders also expressed Guangdong Unicom, Zhejiang Unicom’s net investment was larger than the Canton, however, users have been unable to get on.
Take advantage of unused network resources, develop your own 2G short Board, small broad impact Mobile’s main source of profits can be an effective competition policy. Zhejiang Unicom’s staff said that because the building’s network resources, even when no user is, practically giving this power of base station equipment. User as long as the, can at least bring it to external network settlement costs, stronger than network available. Also, people are actually being affordable, more mouth than advertising effectively.
Who moved the cheese
Launched less than a month of Zhejiang Unicom’s free to play, now that has done on April 5, one of the nicknames “hzpolo” made by users of Twitter, “said Zhejiang Unicom of 2G free to play very hot. New subscribers from as early as about 3,000 a day, now at least once a day is more than 5,000. Estimated net increase of at least 9 months of 2012 and the rest more than 2.7 million GB users. In accordance with the net increase of 2.7 million users, ARPU $ 30 per user, total 9 months increased 3.3 per cent of income. Can cause loss of competitors operating revenues of at least 5-6 times, some 182 billion. ” 。
Zhejiang Unicom’s main rival Zhejiang mobile now says “tiller”, but has also increased its family kinship networks of publicity. Although the move has no official uniform measures, but there are a lot of moving staff to discuss countermeasures to be taken, a mobile staff said if opponents added very cool short term improve the Canal Commission, stabilize their ranks first, and then upgrade to maintain stock, through the powerful sedition interchange of money in the enterprise and high-end. More extreme says, “don’t assume that others didn’t approach. If this Mobile announce tomorrow in order to respond to the charge, in direct-is networks of mutual free, tentative or 3 months a year. Depending on how the Government respond? Depending on how China Unicom ended? ”
Whether the user is hurting their stock of sedition or touched 2G profit was let go free within the network, is neither for mobile, people in the industry that the move will not be taken lightly. Global consulting limited, Beijing General Manager Shen Tuo said, Mobile Launches highly similar packages were bad, it should increase the breakdown of high-end packages, segmented core customer care.
For 2G the voice as the main source of profits for mobile, 2G unlimited is no doubt moved with its cheeses, Ge Changwei admits, “3G the past few years had just voted, 3G theory, loss of all draw a firm conclusion, still alive today, as well as profit is 2G,2G equivalent to the food money, it can actually generate profits. ”
Zhejiang Unicom’s practice had also been endorsed by the other provincial branches of China Unicom, Jilin China Unicom Vice President said Yan Ligang, rather than wait for the 2G market is eroding, than 2G let opponents are not free of Rob, and then focus on doing 3G fine. Other provinces in South China Unicom said current market development 2G confused, more serious dajindachu phenomena, due to revenue share, non-free income solely from commissions stimulus will lead to growing confusion, keeping rates continued to decline. Through charges to attract more users to be best, mass market competitor is also a hit at the same time, disrupt its effort, then take 3G to the Group market.
Another opponent of Zhejiang Unicom Zhejiang Telecom also interested feel free to call, one telecommunications officer says, I thought that telecommunications should also be followed up quickly. After the move. Telecom do not power the
New model of open speech competition
The lack of scale advantages of Zhejiang Unicom’s provincial small v v network breakthrough mobile network wall Lei, industry estimates of this small open 2G their income will also rise, 3G, high value marketing, 3G revenues will rise, mobile sales traffic interference to has little effect on it.
In addition to breaking the original fixed pattern, seek opportunities outside the significance of, people in the industry think of Zhejiang Unicom’s move created a new mode of speech competition. While voice revenues still carriers ‘ main source of income. From 2011 the three operators ‘ financial reports. 2011 audio incomes accounted for up to 69% of China Mobile. China Unicom 2011 share amounted to 33.74%. But voice ultimate free monthly decline is an inevitable trend, and traffic management is the future direction of the operator.
General Manager Li Wu Xian Unicom said, voice calls in the 3G era is likely to become subsidiary products and in the marketing of spare parts, in other words who truly enter the age of the 3G, who took advantage on the flow of business, who has control of the commanding heights of mobile Internet service and higher ARPU, who will have the strength to rebuild the voice down. Interchange in the South was losing on the market, but is the basis for traffic game.
Literature/communications industry network