On January 14, iPhone5 sales full moon day in mainland China, Xinhua learned from operators as well as social marketing channels, iPhone5 all sales better than expected in Shanghai. In addition, Shanghai Apple direct sales stores on site purchase restrictions, carriers were a large number of users to purchase and store. China Telecom’s eye-catching performance, particularly in contract sales, first month sales of Shanghai, close to 50,000 units.
Telecommunication white iPhone5 sells out of stock
Cao XI Road North in the telecommunications business Hall, a lady surnamed Chen in order to buy the iPhone5 White Hall contract has run three times, she told reporters with a smile: “white telecommunications iPhone5 are so popular, out of stock for the first time, also for the second time was out of stock, no way, had to make an appointment, this time not in vain after all! “In fact, which began last week, white telecommunication channels of iPhone5 are out of stock situation occurs. Hall told reporters a salesperson, is basically to shipment to sell, “black iPhone5 also has more than a little stock, white version basically had to make an appointment. ”
Reporters from the Shanghai telecommunications company official was informed by, the current telecommunications market gap for iPhone5 at about 20,000 units, “we are restocking as soon as possible, generally an appointment and took 2-3 days on arrival no problem. “It is understood that Shanghai Telecom to supply tension to an Apple store to begin purchasing machines.
In fact, telecommunications iPhone5 under heavy sales campaign, sales continued to rise. Was informed by the journalist from Shanghai Telecom market, iPhone5 first month’s sales have exceeded their set targets, and that 90% per cent were new users.
Take the annual purchase ride
Miss Tang working in the human resources Department of an Internet company this time was busy purchasing annual gifts, see iPhone5 on reporters from a shopping list in the column, quantity or lot. She told reporters that the end coincides with the iPhone5, as new digital products, but also one of the highlights at the annual meeting, “iPhone5 ‘s popularity is still high among young employees. ”
Reporter from stores such as suning and GOME learned, iPhone5 sale indeed ushered in a wave of small peaks at the end, annual gift purchasing is predominant. Suning appliance is responsible for iPhone5 sales staff told reporters that as telecommunications iPhone5 down payment the same as bare-metal prices, so only bare metal than in previous years, enterprises in the procurement of year-end gifts, this year many companies will simply abandon the bare metal, direct purchase contracts, “to purchase high-tech enterprises accounted for most of the IT industry, as more young people within an enterprise. “In addition, many companies will contract in the pre-filled into 1000 Yuan calls to increase the first class gift” component “”.
Telecommunications brand promotion
Through careful marketing, Telecom iPhone5 sales rendered fiery situation. In the middle of iPhone5 hot telecom brand image is also has further improved.
Originally hesitated which carriers to buy the iPhone5 Ye Chen eventually chose China Telecom, “many friends around have opted for telecommunications iPhone5, also recommended to me, I was increasingly trusted Telecom brand. ”
Young employees of the three years in the telecommunication small s and iPhone4 iPhone5 involved in the sale, but she clearly felt a change this year. “Telecommunications iPhone5 contract the same as bare metal prices news got out, some friends working at IBM and the advertising agency came to me to ask Telecom iPhone5 contract packages. “Xiao Hu told reporters that friends working in the IBM Unicom contract expires, Telecom and China Unicom after the meal, he not only choose one himself, as well as a few colleagues to buy,” in the past I am going to find a friend, a friend came to me now, brand image go up, sales are also easy. “According to informed sources, Apple CEO Cook’s visit in early January when China Telecom expressed satisfaction with Telecom sales of iPhone 5.