More the same lack of resources, creativity, profitability problems such as difficulties are troubled by more than 2 million global mobile application developers. The vast majority of developers are hard to see “Qian Jing”, living status is struggling. “I put my application development on the iOS, money, can be brushed into top 10; no money, only the user’s basic corners were not found, user does not have a chance to experience. “At the recently held” China Mobile phone application developers Conference “on the mobile developer of one of the beginning of the venture out of the current difficulties and realities of mobile application development.
Of course, this is not all, it is understood that the more the same lack of resources, creativity, profitability problems such as difficulties are troubled by more than 2 million global mobile application developers. As Sino-Japanese 3G applications Research Institute Secretary General Li Dan put it, China is in the mobile Internet started, most of the developers it is hard to see “Qian Jing”, living status is struggling.
According to information provided by the General Assembly sponsor of Art-Media Advisory about 2011, global count reached 1.001 million Android developers. Is expected as the Android camp expansion and popularity of Android mobile terminal by 2012, number developers will surge to 2.208 million. Global iPhoneAPPStore developer will reach 847,000, iPad APPStore developers with 109,000.
20% developers make money
At present, mobile developers are mainly divided into three types, larger scale development, new business development teams and individual developers in the stragglers and disbanded soldiers. Regardless of which one is for China’s developers, the most urgently needed is the ability to make their own survival and rapid development of entrepreneurial platform. AppStore, Android and other platforms provide many opportunities for entrepreneurs. Mainstream Internet companies such as, Sina, Baidu, Tencent, Alibaba and 360, also have implemented its own open platform strategy, this means that mobile Internet businesses and new entrepreneurs have more choice, more than ever before survival of expanding space.
“Apple’s application on iOS platforms relatively easy, if the application is fine, will immediately be able to make money, but the Android to make me wait, I don’t know how long to wait. “Long-term contacts with mobile developers mobile China CEO Yu Zhongguo profit pattern of grave concern to the Android platform developers. In fact, the Android platform developers ‘ profit woes are no longer secret. According to an establishment survey data show that Android application 31% in Chinese developers team is losing money, with incomes below $ 10,000 team at 19%. Application of even large companies, can no longer get away with “loss” destiny. Kingdee company launched a book “notes”, for example, the products are now in the Android probably have millions of income, but compared with the millions of dollars on development costs, this part of the revenue is still very low.
But for the lack of research and development, promote the strength of flimsy, or simply do not have to promote the strength of the small and medium-sized developers, the situation becomes even more difficult. Relevant statistical data show that at present there are about 34.4% of the developers at a loss, and another about 40% in a flat state. “For the vast majority of team size is not developers in China, such as ‘ angry birds ‘ case is almost as low cost and high income ‘ miracle ‘. “One of the developers in the field.
Feeding frenzy
Although the large number of individual developers, but in the face of fierce competition, chances have not. Long Binghua, developers without the channels and resources, even with good application, but after the market can hardly make any money. After all, only have accumulated a certain amount of users can reap the benefits. “So, now more to promote at least one team to complete a development and promotion of the application. ”
This reporter has learned, this situation is an Android. All major app store top, the basic works of large corporations, individual developers work hard to standing in the front. “Worked hard to design good software, no money, the user is not even a chance to experience. “An individual developer admits. This view was LIU, Xin’s approval, “rich can always put their brushes to the front, but I don’t think this is a rule for a long time, you’re not always rich. ”
“Some of the biggest reasons for corporate profits was indeed because it holds a lot of resources, including development, innovation, promotion, small and medium-sized developer product if you want to do with them fight force with force, wisdom needs some competition. “Tencent technology channel editor Long Binghua admits,” you have to think where are the clear advantages, select a field of competition is not the subject of intense or combination and other traditional industries, introduced in the Terminal application to users anywhere, anytime on demand. ”
Some niche may be a breakthrough way. A financial management software developed by a small team, walked a lot of detours during the promotion process, later and many of the Android app store links in all shops of the accounting categories in the promotion of financial planning. It is understood that because accounting finance class sections for popular columns, not much, therefore, easy to use, because the software utility and have few, soon to become the third-fourth place, the number of users has reached 500,000. Advantages of is also in view of the number of users and the software itself, has been favored by investors, and to continue to move forward.
Android is difficult to “family”
Inside the developers, Apple development platform of iOS is seen as the most friendly. Some developers believe that the system of closed and open, does not change the availability of products, even products are open source, it does not mean changes in product availability, jobs “thing who is to make money design well, developers have a clear money-making mode, on the one hand he has closed well, also resolved the worries. “Android’s open policy, low threshold, fierce competition, and strong sense of free users, is to consider allowing developers more, by what means to make money.
“The developers if you rely only on Android applications, 80% can’t live his own. “Art-vector consulting company CEO Zhang Yi said, although Android developers a fast increase in the number, but the real application developers only 15% per cent of the finished product, most developers are only developed by semi-finished products.
“Openness is the tide, Android is open to a wider range of closed, as long as it is ultimately for users good, on which platforms have access to your own user and profitability. “Yu Zhongguo summary.
Views
Now is the best in mobile Internet business era, today’s mobile Internet as our national great rejuvenation of the Chinese nation, to all mobile developers should be happy.
–Japanese Institute of 3G the Secretary-General Li Dan
With the large amounts of low-end Android Smartphone launch Android phone users will be more than 80 million. So many mobile developers are more and more attention to development of Android, the bet will not be too wrong.
–Art-Media Consulting Group CEO Zhang Yi
Nearly six months since the mobile advertising industry as a whole has entered a period of rapid growth, advertisers easier than before to accept mobile advertising, penetration rates improve a lot.
–Pointing to media founder Cao Tong
Global mobile application store sales will reach $ 5.6 billion next year, application extension is issued an important part of successfully marketing products. Many good applications in foreign countries, comes with a publishing company in a leading or assisting in marketing.
Android–Network General Manager Jia Huidong
Communications industry network