“Received more than 60 pieces of blessing during the Spring Festival, which has over more than 50 from SMS, 4 from micro-letter 2 from the fetion, 1 from Twitter. “This is a young white-collar workers in Guangzhou Wang Ming (a pseudonym) statistics. “Older people dominated by telephone, micro-just use soon, has started to wildly popular among the young, but SMS new year’s remains the mainstream, irreplaceable. “Wang Ming said.
There are many similar users and Wang Ming and. While different levels such as micro, micro-Bo’s rise challenges operators, but happy new year SMS is still the mainstream of information.
Recently, people living with HIV vector Advisory a items for 2013 Spring Festival happy new year information of investigation displayed: by visit groups in sent of various happy new year information in the, has 68.1% of information is through phone SMS of way sent, has 11.1% of information is through micro-letter of way sent, through fetion, and micro-Bo sent of happy new year information respectively accounted for 4.1%, and 3.4%; in received of happy new year information in the, SMS, and micro-letter, and fetion, and micro-Bo proportion respectively for 65.9%, and 12%, and 4.5%, and 4.1%.
Overall, the groups surveyed happy new year text messages sent and received per capita is much higher than fetion, micro, micro-blogging and other new year’s amount of information. Among them, the number new year’s text messages sent per capita was 39.3 per capita number micro-new year’s message sent to section 6.4, fetion, Tweets sent per capita volume of only 2.4 and 1.9.
AI vector consulting CEO Chang told the China business news journalists, such a finding is somewhat “unexpected”. With the popularity of smartphones and mobile Internet development, the findings of the original intent is to look at the tiny letters during the Spring Festival, emerging applications such as Twitter growth, but when the text messages occupy the mainstream of the situation had not changed much, tiny letters, traditional SMS shock microblogging is not serious as outsiders might think.
Data showed that total Chinese new year happy new year text messages generally rose. New year’s eve day, China Mobile’s SMS reach 9.1 billion, an increase of 3%; MMS capacity is 250 million, up by 18%; data flow up doubled. Seven days of the Spring Festival message reached 24.3 billion, an increase of 2.5%; MMS capacity is 1.5 billion, an increase of 15.5%; data traffic rose 105%.
For example, Guangdong Mobile on new year’s Eve 4.02% text messages throughout the day than last year, which, at 20 o’clock up to 201 million, 7.22% peak hour than last year’s growth. Tianjin Unicom said, new year’s eve day, Tianjin Unicom SMS submit articles about 80.61 million, up 52% from the same period last year.
Analysis of Zhang Yi, Chinese new year happy new year text messages and not so some people before the forecast decline, mainly because of its high stability and convenient performance guaranteed new year’s text messages arrive, and higher reliability for users. Relative to the message, rendering micro, micro-Bo is more diverse, less costly, but the biggest problem is the uncertainty of information. New year’s messages are communicated in a timely manner is most concerned about, but is not a cost.
“Operators in the field of communications have been emerging Internet challenge, but when it comes to endanger the survival not so obvious. Another indication of short message service for users during the Spring Festival still have room for development and utilization of space. “Chang said.
However, although the message is overwhelmingly mainstream new year’s information market, but according to the rate of text messaging growth has indeed slowed. Taking Beijing as an example, the three telecoms operators on new year’s Eve SMS total nearly 1.16 billion compared with 1.1 billion is only described as a new year’s Eve last year there was a slight increase.
This also means that text messaging is an important means of communication in the past few years, is facing emerging forms of communication such as micro-blogging, micro-eroded, especially micro-letter. Data show that in 2013 during the Chinese new year, by users of the micro-happy new year in the proportion of mobile phone users reached 58.2%, micro-believed to have become a new way of new year ‘s.
Along with the rise of mobile applications, mobile data traffic growth has become a highlight of the Spring Festival this year. Mobile traffic has grown rapidly in China during the Spring Festival, an increase of 105%. According to Guangdong Mobile, GPRS traffic growth over the previous year 63.84%,WLAN volume 227.55%,3G volume growth last year over the previous year to 212.68%.