‘ Assemble notebook ‘-ASUS launched the new BTO Notebook brand ASmobile
Sambodhi for your report:
Just and gigabyte joint venture created new company no how long, ASUS today and burst out a big move–launched a new child brand “ASmobile” to as ASUS white brand (White Box) notebook computer of brand name! this Asus Chairman jonney Shih personally named of brand yihou will appears in ASUS all of white brand notebook computer Shang, show has its operating pathway white brand notebook of determined to, also will for notebook computer cause created a new of situation! This will also be Intel, AMD, Microsoft, such as doesn’t want too get an international brand laptop computer manufacturers big orders that restrict international companies welcomed.
“ASmobile” whitebox notebook brand will have “Powered by ASUS” words to show such as ASUS manufacturing which “the AS” “ASUS” brands the same indicating that this brand into the ASUS quality spirit, symbol and ASUS demonstrate “Rock” quality.
“White brand” this concept was born of comparison early, first has white brand server, to later of white brand PC, until currently of white brand notebook. White brand notebook concept of wrinkle type should is BTO, and now we by said of white brand notebook is Intel company in 2004 made of CBB, “CBB” is “Common building block” of abbreviation, Chinese translation for “general building module”, Simple points said is to let notebook implementation as currently of PC such related accessories independent module of and market purchase of, to Yu notebook in products upgrade and sales Hou maintenance Shi of convenient and low price. relative Yu market Shang of brand notebook has dedicated of resolve programme, and accessories swaps sexual difference, maintenance cost high of features, white brand notebook for brand machine dedicated, and specializing in of shortcomings made general, and pass repair, and swaps of resolve programme, and in the Foundation Shang implementation lower of price.
As the brand desktop and assembled desktop (white brand PC) as, as white brand notebook of mature, than brand products low many of price clearly will will became advantages one. as Greg Bainter said plans of as, if white brand notebook all using same of hard drive, and Panel, and battery, and power supply device, and screen, and optical drive and the keyboard, unified of spare parts, its applicability, versatility and service are will variable of more easy, cost also will became more low, such benefit of will is consumer.
In fact, as early as 2004, ASUS Taiwan set up a wholly-owned subsidiary ASMobile, but just before OEM/ODM communication equipment of a professional company, is committed to designing and producing GSM/GRPS and EDGE mobile terminal, now only ASUS notebook brand into the market. ASUS March 1 Organization reengineering plan, whitebox laptops independent into a single Division, announced on July 1, the latest organizational structure Whitebox notebook Division renamed the White Book Division and have exclusive Rd, manufacturing, sales, now have added “ASmobile” brand, let the whitebox scheme intact.
Worth note of is, “ASmobile” is different from Yu ASUS “ASUS” products brand, its special flaunted open best of spirit (Open&Optimize), except has and brand notebook computer same quality, and standard interface, also stressed thin, and stability of best of; also, in products positioning more different Yu ASUS in host board another a success times brand China engine (ASRock) only main low-end market, and will to “N+1″ mode ( Meaning the same price but provides more advanced specifications) main laptop DIY and replacing desktop (DT Replacement) market, locking the original less interested in buying a desktop computer and branding requirements of consumers.
Currently Asus has for “ASmobile” for full layout, notebook computer products line contains 13.3 inch, and 14.1 inch, and 15.4 inch and the 17 inch, full series widescreen machine species, is expected’s first posted Shang “ASmobile” of notebook computer will in 2006 fourth quarter Yu market appeared. ASUS internal is expected, ASmobile notebook computer in 2006 shipments target will for 100,000 ~20 million Taiwan, 2007 will up number times growth.
As of now, ASUS, driving the “1-brand enterprises will have a number of brand” strategy, in addition to the earliest boards of ascore (ASRock), joint venture with gigabyte channel branded card company operated by gigabyte (GIGABYTE) brand, this time the new ASmobile brand, future pan-ASUS brand as a whole will amount to 4.