Industry Information Station

Kindness and enmity of the two Apple more than 10 years, was finally officially marked the period today.
By the United Kingdom founded by the renowned rock band Beatles Apple Corps Ltd. company, over the years with the then still known as Apple computer Apple computer (Apple Inc., hereinafter referred to as Apple computers) over Apple trademark ownership since 1981 to confront at Court several times.

Until 1991, the two sides signed a " Apple computer may not enter music market " protocols, so it temporarily to an end, and Apple computer has paid a total of $ 34 million in settlement fees to Apple Corp.

But Apple computer starting in 2001, such as the iPod and the iTunes music store operations, was in breach of the agreement by Apple Corp that Apple computer, introduced in September 2003 again tell. May 2006 United Kingdom High Court ruled that Apple computer does not " direct into the music market ", but in the form of media to sell/transfer music media files, and judgment of Apple computer winning, Apple Corp when Said would appeal again.

But today things went straight end: once again, the two companies announced the agreement, and the Apple trademark ownership will belong to Apple computer, United Kingdom of Apple Corp access Apple authorized use of Apple trademarks.

Apple computer (Apple, Inc.) fully owned Apple right to use the trademark in the future. Apple CEO Steve Jobs said, it’s good to see this thing ends in such a way.

Access: Apple news

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Apple announced on Tuesday identified the WWDC-Worldwide Developers Conference[Worldwide Developers Conference] date, June 11-15th in San Francisco. in this year’s WWDC may release has a great on Mac OS x 10.5, that is, Leopard, and is likely to send some new hardware and software, of course, this is all prepared for the Leopard.

查看: Apple Sets Date for 2007 WWDC

Success of the iPhone and iPod Touch the best selling show to Apple Newton, who designed the dawn of the world’s first PDA reborn …
News that Apple was there are plans to return to the PDA market and related products and iPhone,iPod Touch in conjunction their PDA with the new version of the Intel Silverhome processor, Mac OS x Leopard, and in the devices using multi-touch technology. is expected to announce the first half of 2008. According to the source, it is 1.5 times larger than the iPhone, resolution 720×480, cut paste, and drag-and-drop operations are supported.

Look and feel we should be able to anticipate it and published in the last comparable to iPhone-if at the scheduled time, should not be too big to change, Apple always brings an incredible product, quietly waiting for the day!

Commercial weekly under network version on January 5 wrote pointed out that, Apple computer in 2003 made has fruitful of results, but still exists some problem. new of a years in the, Apple company in enterprise management, and quality control, and hardware upgrade, three a aspects of improved worth looks forward to. This three a aspects of improved not only for Apple computer of future has help, while will won Wall Street of smile. 2003 years of Apple computer company is harvest of a years. Steve Jobs (Steve Jobs) scraping online music downloads from its iTunes online music store, the cyclone has sold 25 million songs. While the Windows version of the downloaded software and iTunes online music store at the same time promote the iPod digital music player in the field of the dominant Windows PC sales.

Apple also provides faster through IBM’s G5 chipset, customers have long been hoping to get this kind of product can replace the G4 chipset as soon as possible. Has come out and iChat software set a new standard for video conferencing.
Steve Jobs called the 2003 laptop years, when in fact it is. A new version of the iBook Notebook adds some improved features. Apple notebook sales dominate market share now 5-7%, was more than twice times the desktop market share.
In 2003, Apple released Panther operating system is the most important thing. Apple’s latest version of the Unix-based OS x operating system has been made effective improvements, critics have was blinding. Apple’s stock price rose from $ 15 to $ 20 or so, Wall Street again after a few years after Apple computer smiled. In 2004, the company faced a better environment, they anticipated in three areas:
　　· Enterprise management excellence
Although Apple’s enterprise management has been a marked improvement over the past 5 years, but the question remains is the pain of the mind of investors. Most people have realised that Board is just extraordinary jobs in front of a CHOW dogs. Their poor showing on the 2002 company indifference, even for jobs without any accusations. In March last year appointed former Apple Vice-President Al Gore (Al Gore) as a member of the Board also did not change the image played the role of the Board. But regardless of the performance of the Board to give Steve jobs a lot of options rewarding rattled investors.
Apple needs the addition of two independent directors on the Board and subsidies for options and management of a thoughtful review. No one questioned Steve Jobs ‘ ability to work, but more detailed review and constructive criticism to help the company grow more powerful. Apple’s enterprise management in a more rational, detailed result expected by Wall Street. Conversely, if you can further improve enterprise management, when Apple needs capital input, the Wall Street is also able to provide sufficient support.
　　· Improved quality control
This year, the company suffered an embarrassing technical problems. Buy dual PowerMacs computer users find in early 2003, their internal cooling system noise is too great, in the vicinity of computers called almost impossible things. IBook Notebook motherboard problems soon began to appear, Apple had to many users to replace the machine. Panther operating system, and backup software defects cause Mac users of critical backup data stored on an external device is missing. PowerBook display remains mysterious white spot after the modified issues.
Apple has always excellent industrial design and industry-leading quality control exist in people’s memories. Issue although there is still very small, but the new year, the company attaches importance to its quality control should be strengthened.
　　· More hardware upgrades
2002 tech industry recession, Apple did not wind line introduced many new products. Because they are very well aware, in the context of the overall economic situation is in the doldrums, there is much more worried than new products on a faster system bus fears. In 2003, the company continues to maintain this attitude, upgrading and maintaining the many products at a moderate level. EMac and iBook computer speed and parts upgrades cannot be called the fight. PowerBook upgrade seems to be obvious, but in terms of display resolutions, chip speed, and internal data without much improvement.
And the slow development of the G4 chipset is dragged back Apple’s development speed, but now Apple will switch to IBM’s G5 chipset, this State will be improved.
If Apple wanted to keep the continued growth in sales, jobs need to upgrade every year on a variety of products. If you wait for a product upgrade requires 24 months, even if the original hot products will also lose market base. And consumers don’t expect every year will launch a revolutionary products such as iPod. They need to be strong under the quality control of product upgrades. Of course, Apple launched new products will also be conducive to attracting consumers from time to time.
Apple in the new year facing the three look forward to. Initial rehabilitation stage in the technology industry, Apple will not be lost opportunity. Apple remains the innovators in computer industry, played an important role in the marketing game, but they can improve their own roles. Better business management, fewer product defects, as well as more product upgrade will give Apple a more brilliant future.

Apple (Apple) ‘s latest MP3 product–”iPod mini” have been identified in February in the United States listed, put on sale in April to the world, United States local “iPod mini” costs $ 249.

IPod mini “4GB size hard disk as the storage of equipment, the use of corrosion resistance of Anodic oxidation treated aluminium fuselage, the alternate color is silver/beige, pink, blue, light green all 5. Corresponds to the operating system for the Mac OS-X 10.1.5 or Windows 2000/XP.

“IPod mini” biggest characteristics are significantly reduces its size, dimension about 50.8×12.7×91.4mm (thick x wide x high), comparison of the previous generation “iPod” products has reduced approximately 1 cm width and height, reduces the 3 mm thick. Also, the weight is better than “iPod” reduced 46 g, 102 grams. At the same time, due to the decrease in overall dimensions, LCD screens from “iPod” is reduced to 2 inches 1.67 inches.

Otherwise, the “iPod mini” will adopt the touch buttons; combination FireWire and USB 2 cables are 1.2 meters in length.

On Tuesday, Apple CEO Steve Jobs released ahead of the iMac systems based on Intel processors. But since Steve Jobs announced in June last year since the transition to the Intel platform, Apple has not been public investment and the real reason behind the scenes of Intel.

United Kingdom media a few days ago on this analysis, and lists the top ten of the following reasons:
10. Apple needs to Intel’s experience in the field of multimedia and technology
9. Apple sales success for the Intel Itanium processor was surprised
8. the strong performance of the Apple in the utilities market
7. help Intel get “Blue Man” feel when (Blue Man (Blue Man Group), has done for Intel ads)
6. you can take this opportunity to please the Intel’s large customer base
5. Apple customer situation is worsening
4. customers on performance of Mac system action more
3. feels like money Intel
2. jobs buddy Bill Gates recommended
1. Intel CEO Paul map out a strategy

Source: CCID

Unprecedented frame thickness of 0.4 cm-1.96 cm Apple MacBookAir became the world’s thinnest laptop. It therefore also have yourself a Chinese name of the image of “innovative thin”.
However from January 15 in the United States since listing, yes no song never stopped about MacBookAir, MacBookAir is experiencing “much spring”.

High profile listing controversy

January 15, 2008 embodies today’s industrial design materials engineering and semiconductor technology to Apple MacBookAir notebook in United States post on MacWorld Conference San Francisco shocked the world. body of thin, extreme simplicity can fit into large envelope
Carry; advanced LED screen, thin and light, energy saving, long life; 13.3-inch gold size fuselage, balanced in the display size and portability excellent Leopard operating system, having people know how powerful it is.

United States Newsweek’s assessment is “ultra small size have been able to completely dismiss people consider when they go out or not to confused with computer.” The Wall Street Journal issued this kind of mixed feelings: “can’t tell you just got the feeling in the hand.” Than United States attitude of mass media, United States media view is more objective: sealed batteries do not demolish, few years battery after “died” users pay to Apple after 130 dollars to replace battery, interface types too little and no optical drives.

Encounter “water attack” and “fever”

Perhaps for the MacBookAir, this spring, is destined to be unusual. in early February, MacBookAir shortly after entering the market, there is a United States users pointed out that computers still appear when watching movies or playing games phenomenon of overheating or panic. a month later on March 17, Apple was officially made a responsible initiative: publishing a new MacBookAir is called “SMCUpdate1.0″ patch, To address the laptop fan problems. it is understood that the current patch can be downloaded from the official website of Apple.

And overseas user compared to, China of consumer got really machine of time to night for more than a months. but on in this during, Zhongguancun stores some “has way” of businesses from Hong Kong, channel into has group of parallel imports. let many resistance could not temper and and covet cheap of consumer risked sales Qian, and after-sales service missing of risk purchased. on March 4, Beijing market Shang first a licensed importers MacBookAir consumer only from the founding of the hotel near of Apple authorized shop in got really machine.

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“Inverted” Apple PK “holding” Apple

Poured “apple pies” representative figures: CNET Media Editor-in-Chief of China Keli Liu

Views: Air of color and market target aspects backward fashion 10. she think last year to this year golden began popular, “10 years Qian, dang THINKPAD black pillar commercial world of when, Apple machine of silver appearance let people eyes a lit, may now also continue silver let people was Air of designers no grasp Golden this popular trend, or said fundamental no for color design. may Apple company has million species reason argued that why also continue silver, but results only a, Apple machine of color does not fashion .” In addition she also believes that Air Europe and their market position and ignore the center of world economic development have been to Asia.

There are also many consumers think that $ 16,988 prices make it difficult to spread.

“Apple pie” representative figures: zhongguancunzaixian the editor-in-Chief and health perspectives:

MacBookAir brings of shocked first is it excellent of appearance design, sharp as knife of edge can to all see really machine of people to shocked. second of shocked is Apple company of innovation and reform spirit in MacBookAir Shang of reflected: bold abandoned all has nothing to do interface and configuration, go its own way. actually optical drive of utilization early has low was poor, but only Apple dared to thoroughly abandoned they, and pride to as own products of personality. MacBookAir is a new attempt of Apple, and Apple design strength and spirit again broke out.

Also observed MacBookAir is not wanted to present some kind of notebook to compete, but to open up a new field.

美国 FOX 著名 Cartoon the Simpsons last night Apple ironically targeted, a 6-minute “Mapple” theme appears in the Simpson family’s side.
Of the movie Apple store and service, pricing and copyright policies to an ironic, Homer plays Apple fans bowed down “Apple taught” the role of Bart in a consistent style over the Apple store, Lisa because iTunes saddled with more than 1200 more dollar bills, following is a snippet:

According to a Reuters report, analysts predict that Apple computer (Apple Computer) will be released in January 2004 the product exhibition MacWorld new lightweight, affordable iPod digital music player; and the company CEO Steve Jobs is expected to expand on in Apple market share in digital consumer electronics market company policies. MacWorld is always Apple computer released new products planned activities, But company spokesman declined to published news and MacWorld Exposition.

Between the market price is currently $ 299~499 iPod, accessible, 2,500~1 songs, mini hard drive storage device. Analysts said the new low-order price will drive down about $ 100, iPod, you can access 400~800 song, to counteract the killing under the current to below 100 dollars on the market of cheap MP3 Walkman; the company also plans to introduce different case iPod color, pattern, lock difference of consumer market.
Heads of municipal institutions regulating Enderle Group Rob Enderle says, this lower-order iPod mining Flash (Flash-memory) schema, and the innovation and technology (Creative), Rio rivals such as the main price wars, in addition, Samsung Electronics (Ssmsung Electronics), Matsushita Electric (Panasonic) and Dell (Dell) have introduced lower-priced models.
Apple since its launching in April this year after iTunes digital music store, iPod products and sustainable best selling songs download service; total currently has sold nearly 25 million digital songs, between 7-9 and single-season iPod sales more than 336,000 units, almost a year earlier, up 140%.
Under the strong monopoly of Microsoft over the last two years of Apple computer Steve Jobs has been focused main entertaining, launched the iPod and a series of user-friendly use image editing software, wanting to get closer distance between consumers.
Enderle pointed out that Apple’s MacWorld also will launch a new software Assembly “iLife”, combined with iPhoto, iMovie, iDVD, iTunes, software, to create a full range of digital entertainment solutions, looking forward to forge belonging to Apple a day.

News that Apple is working on the next major upgrade of the Safari browser for Mac OS x system–1.2 version. Think Secret.com was informed that Apple planned for early this year, most probably in January or February, released Safari version 1.2. source cannot be determined exactly what Apple will be introducing in Safari 1.2 update, but still there are some indications it with Apple was published last year, additional features suggested by the user.

These features include: form control using the keyboard Tab key navigation functionality, advertising photo and link blocks, LiveConnect support, image animation option is turned off, and so on.
Apple last Safari update is version 1.1, is as a code name for a component of the Mac OS x 10.3 Panther release.