Industry Information Station

According to the information embedded in a report, the electronic times (DigiTimes), supplier of iPad mini display screen AUO (AU Optronics), Apple has already begun for the next generation medium size flat-panel screen technology development work. This Taiwan companies “are having the” anticipated follow-up 7.9 inch flat computer panels. It is noteworthy that, rumors of the newspaper on Apple hardware has a track record make people dizzy, but the reports on display has a bit inaccurate.

People knew very little about the guessing in the next-generation technology, while AUO is currently supplying AH-VA to Apple’s iPad mini wide-angle Panel (and LG are IPS). As early as February, sources of supply chain, AUO has been in the production of the second generation of Retina Panel. Refer to before Apple practices, many analysts predict Apple will be deployed over the next-generation iPad mini high resolution Retina screen.

However, product pricing remains a problem, industry observers estimate the new Retina screen would 30% increase in material costs. Traditionally, Apple launched a new generation product, will retain the same price as the previous generation. As for the current iPad mini, reports that friends have overcome production problems, panel shipments reached 1 million has eased since since the introduction of the flat-panel supply bottlenecks.

The company said it had successfully increased yields in the 1 quarter, this rate should be able to run through the whole year. Earlier report said that on Tuesday, when Apple finally catch up with the high demand at the 7.9-inch flat panel, of the company’s online store “stock” finally appears as “in stock”.

Related news:
News that AU Optronics is testing a second-generation iPad mini 7.9 inch Retina

[Compiled from: AppleInsider]

Brazil newspapers Jornal do Com é rcio reported that Apple may be in Brazil face a lawsuit because the company upgraded to the iPad too fast last year. Reports that “the Brazil Association for political and legal software” (Brazilian Institute of Politics and Law Software) allegations in Brazil released third-generation iPad to five months later, Apple would release a fourth generation of iPad, this is not a fair business activities.

Then Brazil news website o Hoje added that this litigation has asked Apple to purchase third-generation iPad in Brazil provide users with the latest version of the iPad or half refund user payment. In addition, the lawsuit also sought each for Apple iPad fixed penalty payments have been sold.

Technology blog site Techlinhas then challenged the report, stating that “the Brazil Association for political and legal software” allegations did not know about this. Apple has yet to comment.

Brazil regulators last week rejected Apple iPhone trademark registration in the country because Brazil IGB Eletronica electronic manufacturers already have iPhone trademark. Apple is currently in the process of this appeal, think IGB Gradiente 5 years window period using the trademarks, therefore not in line with Brazil the relevant provisions of the trademark law.

According to industry sources said, LG Display 9.7-inch iPad screen panel shipments in January fell to $ 600,000, compared to the previous month’s 6 million shipments plunged by 90%. People familiar with the matter said, main reason for the sharp decline in shipments of the iPad screen Panel include iPad mini popularity and growing demand for low-end cheap tablet. Industry analysts point out that, in January of each year and often lower panel shipments.

IPad screen panel shipments in January plunged by 90% per cent of LG Display’s overall performance has had a significant impact, but it is expected the iPad screen panels in the second quarter shipments will rebound, in the third quarter as the industry generally predict Apple will launch the third generation of iPad.

IPad mini screen Panel LG monthly shipments about 3.5 million to 4 million between January block panel shipments were accounted for the lion’s share of the total.

At the same time, market research firm WitsView noted that the first half of 2013, 35% Tablet shipments will come from Apple iPad and 65% by the iPad tablet computer shipments of mini contribution.

Citi analyst gelun·Yuan (Glen Yeung) said in a research report, despite the upcoming fifth generation of Apple iPad, but under the influence of increased market competition, in a 10-inch Apple Tablet market share will continue to slide this year. Reports that Apple iPad Mini Tablet PC launch in October last year, demand for full-size iPad has hit the market. Following publication of the iPad Mini, iPad 4 in United States markets shipments of 9% lower than over the same period a year earlier, while in Japan a decrease in market demand over the same period last 26%.

IPad Mini hot is not the full size of iPad shipments fell only cause strong rise of other 7-inch Tablet is also a key factor. Judging from the overall shipments, the last quarter of 2012, 7-inch Tablet market share jumped to 41.2%, up from 12.6% in the second quarter. At the same time, 10 inch Tablet PC market share slipped to 40.6% from 67.3% in second quarter.

In addition, iPad products in the Tablet market share downward trend. According to data provided by market research agency IDC revealed that the last quarter of 2012, iPad in the global Tablet market share of 43.6% 2011, down from 51.7% in the same period, while Samsung’s share of the Tablet market in the fourth quarter rose to 15.1%, far higher than the 7.3% period in 2011. Because Google Nexus 7 Tablet PC, ASUS, from 2% per cent of the market share.

Gelun·Yuan said: “depending on the data display, iPad products in addition to overall Tablet market share decline, Tablet PC average selling prices also declined. In analysis of the data, we concluded that 10 inch Tablet PC market Outlook and bleak, and if the new generation Apple iPad could not be revolutionary innovations, the company’s share of the Tablet market will be difficult to maintain. ”

Gelun·Yuan expected, Tablet PC product in 2013 and would not be much innovation, mainly from the PC industry in the area of innovation, particularly Super. He said: “to better of support touch controlled operation, Intel requirements all PC manufacturer in new Super this in the used Haswell processor, in addition the company also is committed to will Super this of price reduced to 599 dollars, therefore these based on touch controlled operation, and battery battery life time up 24 hours, price moderate of super thin notebook, will become iPad and other 10 inches flat computer of main competition opponent. ”

Along with the Amazon Kindlefire, Barnes&Noble rise of the Nook, Samsung Galaxy Tab Tablet PC, Apple iPad series Tablet PC facing increasingly fierce market competition, in order to win more users, Apple has not only introduced the relatively high price of iPad mini, product advertising strategies also make large adjustments.

Designed by top-level advertising producer Phil Schiller Apple iPad advertising billboards, breaking Apple’s products focus on the original appearance and configuration display rules, more focused on the app application information. New billboards showing the Apple iPad Apple iPad mini and full size run applications and store pictures, advertised as “300,000 apps for everything you love” (300,000 ‘s choice).

It is clear that Apple’s app is showing its massive volume, compared with Android OS Tablet PC software applications in terms of quality, quantity does have some shame. According to foreign media, according to a new study, Android app store, despite rapid growth in the number of applications, but only 65,000, and too many similar applications, lack of innovation, quality lags far behind the Apple store application.

In addition, the Apple company has yet to set a different title on every Billboard. “Primary” is used to show school-related applications, and “open ears” title is shown below for picture and music-related applications. Believe that such communication tools will bring better benefits to Apple.

Today, Apple has officially announced two large iPad and iPad mini TV advertising. In this new video mainly showed in the iBooks to read on, several of the App Store several applications. Two videos above this is “Alive”, following a “Together”.

On the occasion of the Oscar Awards presentation, Apple released the latest iPad TV commercial, it is clear that the advertising and film-related, and extending a few advertising model, with a recommended App theme. The advertising for the Hollywood (Hollywood), focused on the application production of films, including graphic images, such as Apple’s own iMovie App describes the content of this advertisement.

Apple analyst at Citigroup on Tuesday published a new study reports that Apple iPad business is collapsing, due to lower prices, smaller iPad mini are eroding sales. Citigroup analysts cited comes from the market research firm IDC said, 9.7-inch iPad sales in the fourth quarter of last year over the same period grew only 1.8%. In the United States and Japan and other developed countries on market, 9.7-inch iPad sales up slightly decline. Analysts pointed out that the iPad is 9.7 inches iPad mini, as well as Amazon and Samsung’s 7-inch tablet computer are replaced.

IDC data show that Apple in the Tablet market share on 38.8%, is the industry leader, but compared with the peak reached 56.8% in the second quarter of last year has dropped significantly. Amazon Tablet PCs on the market share of 15.5%, Samsung had a share of 13.1%.

As small form-factor Tablet PC market share rise, Tablet PC average selling prices are falling. In the last quarter, average selling price of the Apple iPad for $ 467, down from us $ 535 in the previous quarter. Effects of declining average selling prices, Apple’s profits would fall. As a result, Apple in the past few years achieved a surprising degree of revenue and earnings per share growth will also drop sharply.

Citigroup analysts believe that Apple does not have any is in the development of innovative products, strong enough to reverse the iPad business trends of landslide degree, therefore, for iPad business continued to perform strongly in many people expected you may need to reset.

Although Citigroup’s findings may be of great value, but need to figure out is, the holiday shopping season are often Apple competitor performance most powerful stage because consumers will buy cheap Tablet PC as a gift for friends and relatives, while in the other three quarters of the year, consumers are inclined to buy iPad. Therefore, the trend might not continue for a long time. According to IDC, and chart data showed Citigroup, small form-factor Tablet PC sales growth trend will occur each year in the last quarter, but iPad mini could make things different.

Following is the 9.7-inch iPad business growth charts:

Figure 1: geographical 9.7-inch iPad rose

Following is the 9.7-inch iPad in business during the last quarter of market share charts:

Figure 2: share of the Tablet market breakdown by screen size

According to Business Insider Web site reports, LinkedIn CEO Jeff Weiner the site incentive each employee an iPad mini. Jeff said: “we want to recognize the hard work and achievement of 2012 each employee, at today’s meeting, we give the surprise, that is per person per a single iPad mini. “LinkedIn company revenues of US $ 303.6 million last quarter, the retail price of 3,500 iPad mini for $ 1.2 million.

IMedEd-assisted learning scheme implemented in schools initiative since the iPad has already become an important teaching tool at the University of California, Irvine, according to the journal report said the iPad give students of a school grade point average is raised by 23%. IMedEd was launched by the academics together with Apple plans special innovation education platform, under the plan, students at the University of California, Irvine will get built into the iPad and digital copies of textbooks, which also include Podcast multimedia content.

According to the different professional, iPad will also be built in a variety of valuable information, such as medical students can access a patient’s case and record data, and gain access to digital stethoscopes, ultrasound units and a variety of other medical devices.