Industry Information Station

Recently, Microsoft’s Xbox Division said Nat Brown, one of the founders, once Apple actually entered the living room market, then it will most likely be destroyed from Microsoft’s Xbox, Sony’s PlayStation and Nintendo’s Wii. Brown pointed out that now, Sony and Nintendo are constantly being experienced one failure after another, Microsoft will be difficult for the players to bring Kinect technology innovation.

Brown on Xbox’s biggest complaint is that Microsoft does not provide developers with a highly productive and keep pace with the platform, causing them to be unable to submit any new content on this platform. In addition, Brown also pointed out that the dashboard for the Xbox operating system interface looks a bit outdated, and running speed is not fast enough. Brown stressed that the Xbox really needs is a change in tactics, until it is about to enter the living room war.

Apart from Brown’s idea from say, Xbox and still game industry sales in the first game, and that this record has been maintained a 25-month period.

Brown said, “If Apple choose to enter the living room market, so there is no doubt that it will through its 30% application/games cost cuts, very easily kill PS, Wii-U, xBox. For my own, large amounts of money have been spent in iOS products–I would like to become the first person to write application software for Apple-TV. Of course, I know that this will definitely bring considerable income for me. ”

According to foreign media reports, partner at venture capital firm Alsop Louie Partners situerte·aersuopu (Stewart Alsop) said, pushing their own brands of Apple TV is one of the biggest obstacles to federal and local governments. Sam Alsop said, “the Government’s support for the cable industry makes it difficult for the industry with innovations appearing. ”

He said that United States Federal Communications Commission essentially “allow cable television companies to do whatever they want.” In addition, the City Government through a cable TV franchises generate huge revenue, so they have no motivation to change the current system.

Impact not only on the program of the cable TV company, also reflected on the interface of consumers watching TV shows. Sam Alsop says, “reforming the television business the only way is to end the cable TV company’s monopoly on consumer watch interface. ”

Sam Alsop pointed out that, thanks to Government support, the cable industry’s status quo will not change in the short term, any changes in the TV industry are required to serve the interests of cable television companies.

To date, including any company, Apple has not yet put forward a new proposal, is at least much better than the status quo more favourable programme to the cable companies.

Sam Alsop believe that if one company will force the monopoly cable TV company’s open platform, the company is Apple, Apple has forced record companies not because of open platforms, but Apple is the world’s most influential and innovative companies.

Sam Alsop is expected Apple will finally launch own-brand TVs, but by no means certain that a clear timetable. (Bamboo)

Beijing, February 20, not long ago, Germany frog design company (Frog Design), founder, the legendary industrial designer hatemute·aisilinge (Hartmut Esslinger) published the vanguard design (Design Forward) a book, revealed he and Steve Jobs together create the design style of history of Apple computer.

6 years after the birth of Apple founder Steve Jobs (Steve Jobs), Apple’s urgent need for a unified design concept. In 1981, the design of Apple computer Steve Jobs tasks to aisilinge of frog design, and has signed a contract valued at $ 2 million.

The designs in this book of the pioneers, aisilinge expressed high appreciation for the jobs, and describes how he recognizes Apple’s shortcomings in the product development process. Jobs at that time dream is to sell 1 million Macs computers (compared to Apple II sales of 100,000 per year, which is really amazing).

Steve aisilinge provided a number of recommendations. First of all, Apple needs to have a completely different management systems, third party partner, manufacturing processes, logistics and design. Aisilinge also suggested that Apple and Sony, Canon, Samsung and other consumer electronics companies to become partners in Asia, to make up for the deficiencies in its manufacturing. Aisilinge explained, the most important thing is, Apple needs a design team that reports directly to Steve Jobs himself, and the design work in Apple’s strategic planning team must be far ahead of any real product development.

Frog design company and Apple is successful. The following paragraph 23 of these two companies during the launch of Apple computer.

Sony style computers

Steve Jobs insisted that aisilinge should design a copy Sony Computer simple and beautiful style. For aisilinge, this is a pretty easy task, as he had before with Apple Japan company.

Americana computer

Aisilinge is the classic United States design (especially leimengde·luoyi auto design, Electrolux home appliances design, design based Gestetner Office products) inspired design above the so-called Americana style (Americana, refers to a typical United States articles) of Apple computer. Is a pity, Americana inadequate computer innovations.

Computer Workbench

Workbench computer the appearance of curves, has deviated from the design style of the other Mac computers. Aisilinge in the design of pioneer said: “when I was thinking about how to design computer screens, my back history, especially Native American myth, because I think Apple’s design is rooted in the United States West Coast history and culture. This historical retrospective reminds us of the Navajo sand painting and relief art of the Aztec people. These pictures inspired me, let my Workbench computer design into a villain, and to make the display look like a human face. ”

Slate PC

Aisilinge always stay out of Apple’s coders (full of abstract code on their monitors), which inspired him to design a Slate computer. Rich Slate PC line, changed the Apple computer past the kind of abrupt corners design. When frog design will design the Apple computers after the prototypes were sent to Apple, two companies in the “snow white (Snow White),” reached a consensus on the design language, this design language often uses white as the base color, and on “line, plate, no point. ”

Apple II computer mockup

Apple II computer mockup of this forward-thinking shapes like fins, with rounded corners and excellent flat-panel displays. Flat panel display in the early 1980 of the 20th century were rare.

Macintosh computer Studies

Macintosh computer introduced the concept of Studies two years later was the first true Mac computers come out. Blue shell it will let you how Lenovo?

MacBook computers

Aisilinge engineers design inspired by Bill Atkinson for Apple MacBook computer. This computer uses a large flat touch screen. In 1983, Steve Jobs showed the Mac team concept of MacBook computers, and said Apple needs to be made. In 1989, Apple has finally launched its first laptop computer – bulky Macintosh Portable computer, in 1991, Apple introduced a real laptop–PowerBook Series notebook computer.

Macintosh Studies second generation computers

Macintosh computer Studies II concept seems to be a mixture of Sony style computers and Americana notions of computer.

Flat-screen workstation computer

Introduced in 1982 Flat-screen computer workstation concept is time. Take a look at its thick stylus! It also uses a flat touch screen. It is unfortunate, this computer had never been put into production.

Second generation Flat-screen workstation computer

These flat-screen computer Flat-screen workstation concept II amazing, it also supports the traditional keyboard. This computer is very advanced, ordinary consumers in many years to afford this dual monitor configurations of computers, when the hardware cannot support it.

Lisa workstation computer

Aisilinge design of the Lisa computer workstation concept looks much better than the real Apple Lisa computer.

Music Mac computers

The Music concept of Mac computers have foreseen some musicians use Apple computers, it was a surprise.

Computer Workbench

Different from other Mac computer, the overall design of this computer so that users on the top to a phone and a printer.

Tablet Mac computer

Introduced in Apple’s first tablet (Newton MessagePad,1993 years) 11 years ago, tablet of aisilinge designed a radical,–it has a very interesting name: Bashful (shy). The computers are also equipped with a stylus.

Modular Mac computers

Modular concept computer Tablet Mac computer Mac substitutes, but increases the necessary accessories, such as keyboards and disk drives.

MacBook computers

In 1984, frog design team has introduced this concept of MacBook computers, it has a white wide-screen, is a portable Macintosh (Macintosh Portable) computer pioneer.

Second generation MacBook computers

Second generation MacBook computers in 1984, it is intended for professionals in another version of the MacBook. Both versions of the MacBook notebook computer has a outburst after the base.

Macphone computer

The Macphone with a touch screen computer’s eyes light up. In 1984, the aisilinge designed this computer, he assumed it was a powerful communication tool, to send handwritten notes with the number to your contact list.

Macphone second generation computers

Macphone II concept computers became more slender and beautiful.

Three generations of the Macphone computer

Three generations of the Macphone concept computer to stand up straight, also an ultra thin handset is configured.

Jonathan Mac computers

Steve Jobs asked frog design companies or carbon black exterior design, this Jonathan Mac business computer was an evidence. Display the following separate Disk II was installed in the shell and a 3.5-inch floppy disk drive, and a huge 20MB your hard disk drive. In running NeXT computer company, when designing a NeXTstation desktop computer Steve jobs and Jonathan a variant of Mac computers.

Baby Mac computers

At the end of aisilinge and Apple’s cooperation, the prolific designer conceived the concept of Baby Mac computers. This concept was successfully put into operation after the computer and bear fruit. In 1985, jobs because of constantly clashed with the then CEO John Scully, left Apple, Baby Mac computer was also discontinued.

Baby Mac II computer

Baby Mac II computer uses Toshiba new cathode-ray tube (CRT), to make the display more attractive. In order to leave Baby Mac size as small as possible, aisilinge has also done experiments with wireless keyboard and mouse.

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According to the latest reports, London and New York fashion week, walk cat walk of beautiful models not only has appeared in various fashion magazines, now more and more iPhone and iPad are recorded to this fashion show, in the lives of these commonly used technology for audiences around the globe and the show closer.

Fashion photographer Uzo Oleh says iPhone and iPad has changed the fashion consumer. Five years ago, these photographs taken need to look beautiful on computer, because at that time most people using computers to watch. And now is the opposite, because more and more people are using iPhone and iPad to view Web pages and pictures.

He added: “this is to a large extent is due to Apple’s minimalist aesthetic, which is daunting, because anyone can now become a photographer. Like the iPhone as if it were a pen and paper, it is everywhere, it is not very expensive. “

Finally, the designer says it will sell these items on the Web after exhibition, some even before sales. During fashion week, many reporters and editors were drawn with iPad looks of their favorite items.

If only one person in the world to Apple in global market sales of a full assessment, then this surely Ken Segall. The Creative Director is “I” series sponsor, and Apple’s famous “Think Different” ads are from his hand. The following Qiao Bang has more than a dozen years, Creative Director of Apple map made a sweat horse Segall said today in its official blog on Apple’s marketing department “had lost its creative power”, while on the other hand is constantly was eroded by the rival Samsung.

Although you can argue that devices Mac and I still have a very strong appeal, still have a lot of people to flock to, but you can’t think that Apple went to no other manufacturer can match the height. In fact, Samsung have a strong innovation capacity in the advertising industry, especially in advertising has been successful and has many times more than Apple. Samsung to achieve so that accomplishments in such a short period of time, has the following two main reasons:

First: according to the related reports that Samsung investing in advertising is far more greater than Apple, HP and Dell are even larger than Coca-Cola’s advertising investment. Invest more resources in the advertising market, also means being able to gain more success.

Second: Apple advertising element of lack of change compared to Apple, Samsung has been following this subject to product, people-oriented advertising benchmarks, Samsung ads are used to grab consumers in most psychology. For example by comparison to show or expand consumers ‘ negative attitude of Apple, two companies advertising on the Super Bowl contest is a very good example, Apple continues to take the kind of quiet shows, basically advertising has lost its novelty. In the Samsung ad, we can see more of the human element, Samsung has invited Oscar film star and the two comedians, ironically Apple what are problems of prosecution.

Compiled from 9to5google

United States Patent and Trademark Office granted last Tuesday in Apple’s Web browser Safari download scrollbar render and output of patents, patent content includes classic progress bar is displayed as well as an accurate representation of data.

Apple in the United States patent number 8,375,319 for the “progress indicator size for loading dynamic content” descriptions of the patent appears to be preparing for the latest Safari Web browser.

United States President Barack Obama mentioned in today’s State of the Union, 2013, Apple will be in United States production of Mac products. Apple CEO Tim Cook announced last December a Mac product line will be taken back to the United States. Although there is no reference to which product lines will be transferred to the United States, news that Apple has already begun in the United States producing Mac mini, which for the United States bring about 200 jobs.

Tim Cook also participated in the State today, sitting in the first lady Michelle Obama invited guests.

Former Apple Executive Jean-Louis Gass é e today on his blog to share his views on Apple iWatch, he said companies may have prepared for the iWatch are grand plans, continue to lead with “PC” concept. He said Apple is good at is the design, production and sale of a large number of PCs, whether traditional desktop/laptop Mac, also is the iPad, iPhone.

Apple’s iTunes store, retail, software, and Apple TV is the company’s main products and services. Gass é e iWatch is to achieve this goal the next product, Apple wants to do more than just give iPod nano worn around the wrist. Apple user interfaces for iWatch, sensors, systems, applications, and other iOS devices communicate with each other.

United Kingdom Web site The Oberserver provides iWatch concept maps, and that iWatch could use a bent Willow Corning Glass.

We all know jobs Mercedes-Benz on the bus without a licence, but in the 80 ‘s, Steve jobs is like Porsche. He used to reward sales staff to sell Mac up to a Porsche. In the 1980 of the 20th century, apples and even sponsored a car in the Le Mans sports car endurance race racing Porsche 935 K3. Porsche 935 K3 has two levels of 6-cylinder bi-turbo engine, to squeeze out 800 horsepower power.

Driving the Porsche was Allan Moffat, Bobby Rahal and Bob Garrestson. But the car did not receive match victories, 13 as a child, racing Pistons melted. In the next two games, Porsche 935 K3 has made the seventh and third place, respectively. Although both iCar only Apple Logo of painting, but it was Apple’s first venture into the automotive industry. Wonder if we can see an Apple-produced by iCar.

The Wall Street Journal columnist make·hebote (Mark Hulbert) said on Friday, after climbing to US $ 700 highs, the stock collapsed, in part due to rapid market response to the negative news associated with Apple, led analysts to follow the market and lowering earnings expectations, which in turn stimulate slid. Following is the summary of the article:

If all Wall Street analysts stock ratings with ulterior motives in the operation, the best example is Apple. After climbing to a peak of more than 700 US dollars, the stock has been flagging in the near future.

In terms of Apple fell, an analyst with ulterior motives the role can not be underestimated. It is these analysts, Apple’s bad news emerging, in turn depressing share prices. Is surprising, researchers have found that usually occurs a wave is a wave of negative news, rather randomly interspersed between the positive news.

Apple’s shares on September 21 last year reached an all-time high of US $ 705. At that time, Wall Street analysts widely expect Apple’s performance for the 2013 fiscal year earnings per share to $ 53.56. Since then, the number has been reduced: by the end of last year fell to 49.08 dollars-currently is US $ 44.56.

As Apple’s share price today than the highs of September has fallen 36%, some investors say, analysts lowered expectations of practice is better late than never. It is unfortunate, the situation may get worse. United States University of Texas at Austin Professor of accounting maikeer·kelaimengte (Michael Clement) of analysts conduct in-depth study revealed that after analysts lowered expected are more likely to usher in a further reduction is expected, rather than upward.

There are several reasons for this trend. One reason for this is that analysts reactions to new messages in particular negative news is slow. This, who can be understood: in order to analyze the complex events impact on the development prospects of the shares of a company, analysts must spend a certain amount of time to study.

But the other reason is questionable. For example, the Claremont found that analysts are often reluctant to offend the management of listed companies, because that might lead to difficult to obtain information about the company in the future. Many analysts are still reluctant to offend a large number of institutional clients for a stock, they don’t want the stock analysts make negative statements.

Powerful engine due to the unwillingness to make negative comments, Claremont stated that market reactions to negative press speed is much faster than analysts. Because of this, most analysts are more likely to follow the markets rather than lead the market.

Let’s take a look at before and after Apple shares reached record highs. After reaching the highest point for three weeks, Apple shares fell 10%. But analysts generally do not take seriously this round of downward signal instead of the stock with more confidence than ever before. After three weeks, analysts ‘ average estimate was higher than three weeks ago.

Until Apple a few weeks later on October 25 after the earnings report, analysts found that the market had been. Under the influence of that performance reporting, almost all analysts had lowered expectations, resulting in average earnings fell to $ 50.24 per share.

Even so, analysts are still too slow. In fact, Apple January quarter report published a few weeks before, repetition of the same pattern again. The company’s share price fell around 100 dollars during this period, and analysts on average expect little change. Subsequently, Apple reported earnings the same day, analysts have lowered expectations-makes the average profit is expected to fall to under $ 45 per share.

Although market analysts appear to have been followed, Claremont but stressed that analysts are not just market followers, because when analysts when the final changes expected, the market will respond. Continue with Apple as an example, published in the January quarter results the company reports after three weeks, almost all analysts had lowered their expectations, Apple’s stock price continues to decline.

Claremont studies reveal the complex mechanism similar to a spiral of downward curve. Market for a company’s negative press reaction relatively quickly, then analysts follow the market downward the expected, causing the company’s share price fell further.

Although this downward spiral curves will make negative news continually was frustrated by the holders of shares in the company, profit but investors there were other ways of using this model.

The key is, you want to avoid those companies recent earnings expectations were lowered by analysts, and favor those stocks that recently was increase expected by analysts. But due to Wall Street’s unwillingness to make negative comments on listed companies, investors should be careful to avoid recently lowered expectations of companies, rather than favor companies that increase expected in the near future.

As long as the vast majority of analysts have lowered expectations, then investors should stay away from Apple.

Analyst at Zacks Investment Research in Chicago are under expected changes in stock investment advice company. According to the Herbert financial Digest monitoring, Zacks premium service at average annual rates of return over the past 15 years has reached 8.8%, 3% higher than the stock market as a whole.