Beijing, February 20, not long ago, Germany frog design company (Frog Design), founder, the legendary industrial designer hatemute·aisilinge (Hartmut Esslinger) published the vanguard design (Design Forward) a book, revealed he and Steve Jobs together create the design style of history of Apple computer.
6 years after the birth of Apple founder Steve Jobs (Steve Jobs), Apple’s urgent need for a unified design concept. In 1981, the design of Apple computer Steve Jobs tasks to aisilinge of frog design, and has signed a contract valued at $ 2 million.
The designs in this book of the pioneers, aisilinge expressed high appreciation for the jobs, and describes how he recognizes Apple’s shortcomings in the product development process. Jobs at that time dream is to sell 1 million Macs computers (compared to Apple II sales of 100,000 per year, which is really amazing).
Steve aisilinge provided a number of recommendations. First of all, Apple needs to have a completely different management systems, third party partner, manufacturing processes, logistics and design. Aisilinge also suggested that Apple and Sony, Canon, Samsung and other consumer electronics companies to become partners in Asia, to make up for the deficiencies in its manufacturing. Aisilinge explained, the most important thing is, Apple needs a design team that reports directly to Steve Jobs himself, and the design work in Apple’s strategic planning team must be far ahead of any real product development.
Frog design company and Apple is successful. The following paragraph 23 of these two companies during the launch of Apple computer.
Sony style computers
Steve Jobs insisted that aisilinge should design a copy Sony Computer simple and beautiful style. For aisilinge, this is a pretty easy task, as he had before with Apple Japan company.
Aisilinge is the classic United States design (especially leimengde·luoyi auto design, Electrolux home appliances design, design based Gestetner Office products) inspired design above the so-called Americana style (Americana, refers to a typical United States articles) of Apple computer. Is a pity, Americana inadequate computer innovations.
Workbench computer the appearance of curves, has deviated from the design style of the other Mac computers. Aisilinge in the design of pioneer said: “when I was thinking about how to design computer screens, my back history, especially Native American myth, because I think Apple’s design is rooted in the United States West Coast history and culture. This historical retrospective reminds us of the Navajo sand painting and relief art of the Aztec people. These pictures inspired me, let my Workbench computer design into a villain, and to make the display look like a human face. ”
Aisilinge always stay out of Apple’s coders (full of abstract code on their monitors), which inspired him to design a Slate computer. Rich Slate PC line, changed the Apple computer past the kind of abrupt corners design. When frog design will design the Apple computers after the prototypes were sent to Apple, two companies in the “snow white (Snow White),” reached a consensus on the design language, this design language often uses white as the base color, and on “line, plate, no point. ”
Apple II computer mockup
Apple II computer mockup of this forward-thinking shapes like fins, with rounded corners and excellent flat-panel displays. Flat panel display in the early 1980 of the 20th century were rare.
Macintosh computer Studies
Macintosh computer introduced the concept of Studies two years later was the first true Mac computers come out. Blue shell it will let you how Lenovo?
Aisilinge engineers design inspired by Bill Atkinson for Apple MacBook computer. This computer uses a large flat touch screen. In 1983, Steve Jobs showed the Mac team concept of MacBook computers, and said Apple needs to be made. In 1989, Apple has finally launched its first laptop computer – bulky Macintosh Portable computer, in 1991, Apple introduced a real laptop–PowerBook Series notebook computer.
Macintosh Studies second generation computers
Macintosh computer Studies II concept seems to be a mixture of Sony style computers and Americana notions of computer.
Flat-screen workstation computer
Introduced in 1982 Flat-screen computer workstation concept is time. Take a look at its thick stylus! It also uses a flat touch screen. It is unfortunate, this computer had never been put into production.
Second generation Flat-screen workstation computer
These flat-screen computer Flat-screen workstation concept II amazing, it also supports the traditional keyboard. This computer is very advanced, ordinary consumers in many years to afford this dual monitor configurations of computers, when the hardware cannot support it.
Lisa workstation computer
Aisilinge design of the Lisa computer workstation concept looks much better than the real Apple Lisa computer.
Music Mac computers
The Music concept of Mac computers have foreseen some musicians use Apple computers, it was a surprise.
Different from other Mac computer, the overall design of this computer so that users on the top to a phone and a printer.
Tablet Mac computer
Introduced in Apple’s first tablet (Newton MessagePad,1993 years) 11 years ago, tablet of aisilinge designed a radical,–it has a very interesting name: Bashful (shy). The computers are also equipped with a stylus.
Modular Mac computers
Modular concept computer Tablet Mac computer Mac substitutes, but increases the necessary accessories, such as keyboards and disk drives.
In 1984, frog design team has introduced this concept of MacBook computers, it has a white wide-screen, is a portable Macintosh (Macintosh Portable) computer pioneer.
Second generation MacBook computers
Second generation MacBook computers in 1984, it is intended for professionals in another version of the MacBook. Both versions of the MacBook notebook computer has a outburst after the base.
The Macphone with a touch screen computer’s eyes light up. In 1984, the aisilinge designed this computer, he assumed it was a powerful communication tool, to send handwritten notes with the number to your contact list.
Macphone second generation computers
Macphone II concept computers became more slender and beautiful.
Three generations of the Macphone computer
Three generations of the Macphone concept computer to stand up straight, also an ultra thin handset is configured.
Jonathan Mac computers
Steve Jobs asked frog design companies or carbon black exterior design, this Jonathan Mac business computer was an evidence. Display the following separate Disk II was installed in the shell and a 3.5-inch floppy disk drive, and a huge 20MB your hard disk drive. In running NeXT computer company, when designing a NeXTstation desktop computer Steve jobs and Jonathan a variant of Mac computers.
Baby Mac computers
At the end of aisilinge and Apple’s cooperation, the prolific designer conceived the concept of Baby Mac computers. This concept was successfully put into operation after the computer and bear fruit. In 1985, jobs because of constantly clashed with the then CEO John Scully, left Apple, Baby Mac computer was also discontinued.
Baby Mac II computer
Baby Mac II computer uses Toshiba new cathode-ray tube (CRT), to make the display more attractive. In order to leave Baby Mac size as small as possible, aisilinge has also done experiments with wireless keyboard and mouse.