Sony PS head of European business as Sony Computer Entertainment CEO
According to foreign media reports, Sony said Wednesday that European PS appointed company head Andrew House (Andrew House) as Sony Computer Entertainment (Sony Computer Entertainment), Chief Executive of global. House also become Sony’s strategy under first non-Japan head of descent. , 46, of the House is currently the PlayStation business head of Europe, he will officially take over from September 1 onwards pingjingyifu (Kazuo Hirai), which in the Sony parent company to serve as a more important role.
House is the third CEO of Sony Computer Entertainment, the front two are jiuduoliangmu (Ken Kutaragi) hepingjingyifu. Sony set up in the middle of last century 90 ‘s, Sony computer entertainment sector. As Executive Vice President, Sony, pingjingyifu, will be appointed as Chairman of Sony Computer Entertainment, he would focus on the recovery of Sony consumer electronics sector, with the central task is to reverse the company’s television business of successive years of losses.
Man of the House as Sony computer entertainment sector comes as Sony PS business after 4 consecutive years of losses, finally profitable time. Prior to this, subsidiary of Sony Computer Entertainment’s PlayStation Network and another network hacker attacks in the video games service, resulting in more than 100 million users of information disclosed. PlayStation Network in 2006 and put into operation, because it was a huge success, Sony plans to use it as a blueprint to consolidate its consumer electronics products and services.
House work began in the mid 90 yupingjingyifu, House for success in the United States set up PS brands in the market and winning. House in 2005 and was promoted to Chief Marketing Officer of the Sony group. As Sony Chief Marketing Officer during House launched the Sony currently using corporate slogan “make. believe.”。 House in returning to the PS sector two years ago, as head of the European PS.
In April this year, pingjingyifu was promoted to Sony’s new consumer products and services group (Consumer Products&Services Group), President, inter alia responsible for the video game business, the group is also responsible for TVs, digital cameras and other consumer electronics business. According to sources, pingjingyifu the future is likely to replace the current Chief Executive huohuade·SI Chinga (Howard Stringer), as Sony’s next Chief Executive.