SanDisk CEO bow to Apple iPod: we would like to do the second
Since Apple released in 2001 since the first iPod player, almost all consumer electronics manufacturers have launched a desire and against other players. Sandisk is one of the members, they also launched their own Sansa player, but a few days ago the company founder and CEO Eli Harari has recognized by Apple’s dominance in the player market . Said “iPod is the eldest “.
Sandisk launched a fierce advertising campaign on Apple iPod player, even its “iDon’t” series goes with the advertising says select iPod users are blindly follow, not independent thinking.
Sandisk Sansa player provides users with a variety of types, these models are almost all came in matching type for the iPod. However due to lack of support of music content, and iPod Touch launched, Sansa products or equipment of touch screen models listed, Sansa products lose before the iPod. Even worse is that Sansa has not only failed to beat the iPod, but also to face the challenges of Microsoft Zune from third.
While the iPod is still performs strongly, they sold more than 11 million for the season last year, created a new sales record, and the product in the United States market share of the market has been held at 70% above.
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