News that Dell to stop the development of WP mobile Wrigley
Microsoft hopes such as Samsung and HTC handset manufacturers improve marketing budget to help stimulate Windows Phone mobile phone sales, but at this point the market out of Dell have abandoned Windows Phone Wrigley 7.5 platform phones. Technology site WPCentral disclosed, Dell have abandoned manufacturing Windows Phone 7.5 (commonly known as mango) operating system, code-named “Wrigley” phone. Starting from May this year, Dell is no longer included in Microsoft’s Windows Phone group as a partner on the list. WPCentral quoted informed sources pointed out that Dell has confirmed abandoning manufacturing Wrigley.
Since Microsoft has signaled the coming to Windows 8 operating system platform integrating mobile devices and computers, it is not clear Dell is only temporary to abandon WP 7.5, also took a wait-and-see attitude before is listed on the Windows 8.
The other hand, Windows Phone camp is ready to increase marketing expenses to improve new handset sales. Andi·Li, President of Microsoft’s Mobile Division (Andy Lees), Samsung and HTC have promised to improve Windows Phone mobile marketing budgets, although had yet to decide the allocation of funds, but some may as retail sales people to sell WP Mobile Rewards. He said that WP carried 7.5 new models will be listed in the next few weeks. Since the previous generation of Windows Phone operating system launched in October last year, has been able to reach a Microsoft sales targets, sustainable market share behind Apple’s iPhone and Google Android phones camp.
Gartner analysts said could be released, the new Windows Phone operating system has been vastly improved, but marketing must be strengthened. Wurttemberg said, in a technical point of view, Windows Phone operating system can compete with other competitors, but Microsoft has spent a lot of time improving technology, sales and marketing practices are too clumsy. He said: “Microsoft’s past cooperation with the mobile phone retailer, consumers entering the shop, merchant will not take the initiative with Windows Phone if consumer interest, businesses will also advise you to dismiss the idea. ”
Andi·Li said Microsoft in the United States is relying on telecommunications sales, more than 80% of the Microsoft platform mobile is in Telecom retail outlets selling, sold by handset manufacturers in other countries. Li SI’s said that in addition to strengthening marketing, Microsoft and Nokia Alliance also helped sales, Nokia now directly or indirectly in charge of the 6,000 shops. Nokia earlier this year announced its mobile will use the Windows Phone platform, to activate the smart mobile strategy.