New York Times: RIM faced three doors, or like the WALKMAN was forgotten
According to the New York Times reported that the BlackBerry and the RIM Tablet manufacturers, last week fired two co-CEO and appointed Chief Operating Officer of tuersiteng·haiyinsi (Thorsten Heins) as the new CEO. Geins RIM will be what? Last week, when facing the press, Geins said: “we make the world’s best communications equipment. ”
However, not everyone agreed with the Geins. Just last year, RIM’s share price plunge three-fourths. RIM once United States half of the Smartphone market, share has now dropped to 10%.
The New York Times pointed out that, RIM has before it two, possibly three-choice. Including like a pager, Sony Walkman, Po Lai Lai as pioneers, such as the shadow and camera completely from the stage of history.
RIM’s first choice, it is pursued by Geins, that is completely up from close to the edge of death. Think of Apple and iMac computers. PlayBook RIM is now upgrade the operating system, increase the e-mail features of previously missing, also in this year, the 10 RIM will release a new version of the operating system BlackBerry OS.
RIM of the second option, is accompanied by Apple, Google, Microsoft, such as arch-rival gradually eating into its market share, recovering from a fall in the market and are marginalized. In a sense, RIM has begun to fall. BlackBerry may have split vision, some of the faithful of corporate and government customers want to use BlackBerry with patent information and security features.
RIM there is a third choice, it’s completely forgotten. On the road of human progress, there are many corpses of fallen giants. Some product or company had in its heyday, competitors but beyond, and eventual death on the stage of history. Maybe RIM should know, the device is the BlackBerry 957 drove the pager age disappeared.
The New York Times cited a number of “fallen giants” examples, including the Sony WALKMAN personal stereo, pager, PDA, Palm company invented (personal digital assistant), as well as per camera Polaroid black shadow and the early days of ATARI 2,600 gaming machines.