New York Times false 8.6 million messages to provide 50 percent subscription service
According to foreign media reports, in today’s digital age, false e-mail is very common, even if the company is specializing in the communications business. Recently the New York Times made more than 8 million emails regarding false positives, provides these users with a special subscription discounts. Recently, 860duowanming the user receives an e-mail from the New York Times, saying that if they reconsider the decision to cancel the subscription to the New York Times, 50 percent of a 16-week subscription services available. In fact, the New York Times just want to send the message to 300 to 400 user decided not to subscribe to the newspaper.
This is not the only error. The second error is that when you post a message via Twitter the New York Times said: “If you received today on the cancellation of the New York Times subscription message, ignore it. This is not our issue. ”
But the New York Times company spokeswoman El Linda · Sheree Murphy (Eileen Murphy) said the message from the New York Times. She said: “the message was originally sent to a small number of subscribers, but to a lot of mailing list email addresses, these addresses are provided to the New York Times by users. We apologize on this error. ”
El Lin · Sheree Murphy also said: “the initial Twitter message was false, we expressed apologies for this error. “The New York Times called the error are man-made. False privacy concerns as a result of this message, the spokesman said, there are no hackers involved in the event, no problems with security.
Still, the mistakes have brought some losses. Many people call or write to the New York Times. Initially the company remained committed to deliver on these discounts, even after delivery and do not intend to cancel subscription users.
However, Sheree Murphy said, the New York Times has started earlier in the afternoon stopped offering discounts to users who received a false message. She did not disclose the message sent to company losses that have been brought by mistake, also did not disclose the number of users and the newspaper have been contacted.
On the Twitter Web site has a method called NYTSpam (meaning “New York Times spam”) accounts, to delight in making fun of negligence in this account. As of Wednesday afternoon, the NYTSpam account has 152 followers. The account describes his own: “demo account. Real spam and the New York Times or the Publisher does not have any relationship, just to bad the digital strategy to express their dissatisfaction. ”
Digital subscription revenues have in promoting the New York Times has made a lot of progress. Since March this year to paying customers online since the read-only, the New York Times digital subscribers has reached 324,000 people.