Moving Cup uniform standards of mobile payments industry staged two major camps
On June 21, the cooperation framework agreement with the cup of China Mobile, China Mobile phone user can be identified in non-contact printing to accept “QuickPass” through POS machine “brush phone” for remote payment operations. Prior to this, mobile payment, there are two kinds of technical standards, respectively, is led by the leading 13.56MHz of China UnionPay and China Mobile 2.4GHz. Once that has been achieved in cooperation, China Mobile’s future will be transferred to Union-led 13.56MHz standard and introduces a built-in SIM card, SMD and hangs 3 sets of solutions.
Moving the longitudinal with UnionPay, meant that by the move, China UnionPay mobile payment and third party payment tripod pattern into two camps. But this week’s news that, next-generation iPhone will be built near field payment chips, trying to occupy the mobile payments market. Once represented by the Apple terminal operators Council mobile payments market competition pattern will be more complex.
Mobile silver longitudinal joint
Analysys International reports show, 2011 China mobile payment users reached 187 million, turnover of 74.2 billion yuan, an increase of 67.8%. The report predicted that by 2014 mobile payments market deal size amounted to 385 billion yuan, the user will reach 387 million.
Rapid expansion in the market at the same time, the three major domestic carriers, third party payment companies and financial institutions have accelerated the speed of staking.
For cooperation and China UnionPay, XI guohua, Chairman of China Mobile, said, “mobile Internet is a platform for mobile payments is one important item. We are currently and UnionPay standard have been unified, the platform has also been set up, the next step to get NFC (short-range wireless communication) feature built into the phone. “He further revealed, then both parties will in 50 cities for the pilot.
China Unicom also be outdone. The company early in 2007 we started working with China UnionPay to launch mobile wallet business. In April this year, have also set up a wholly-owned subsidiary of China Unicom “Unicom pay limited”, and announced that it would launch in the second half of this year based on near-field of electronic cash payment products and start the pilot. As of now, Unicom pay companies with more than 20 banks and China UnionPay, MasterCard and many third party payment agencies to cooperate.
Compared to China Mobile and China Unicom, China Telecom is a step behind, but developments are leading opponents. In 2010, China Telecom China UnionPay jointly launched the “wing to pay” under a variety of phone cards, bus cards, supports a variety of industries within the school-Enterprise card account number and bank card payment. As of now, China Telecom accumulated turnover had reached 16.96 billion yuan paid by wing.
Previously, mobile payment, there are two kinds of technical standards, respectively, is led by the leading 13.56MHz of China UnionPay and China Mobile 2.4GHz. Since it involves financial and communication two of multiple factors on the industry chain, national standards for mobile payments has been difficult over the years, resulting in blockage of industry development. Therefore, at this stage, mobile operators and banking institutions cooperation solving the standards battle is the most efficient and effective manner.
Executive Vice President of China UnionPay Chai Hongfeng also recently revealed that mobile payment standard is expected to be introduced during the year. In the area of near field payment, has been identified as a cup-led 13.56MHZ standards. “Relevant standards system and policy to defend the license for the long-term development of mobile payment. ”
Telecom industry veteran observers Ma Jihua in interviewed by the daily economic news, said “operators are developing mobile payment, there has been question of standards is not uniform. If this problem can be solved, industry will have better development prospects. ”
Third party payment expansion of power
In addition to operators outside the punches, Alipay, caifutong, YeePay third party payment companies such as mobile payment business in areas of life to the user all-round penetration, living fee, airline tickets hotels, credit card payments, online shopping delivery, finance, omnipotent, and expand cooperation in depth on the industry chain.
Alipay POS opened in March this year logistics strategy, plan for the future three years invested 60,000 Alipay POS machines to the market, this is a third party payment enterprises development under the line one of the largest expansion.
In addition, PayPal also disclosed, since the introduction of the mobile phone side since the bar code to pay, currently there are over 15 million cell phones use Alipay mobile payment and added expansion of 90,000 units a day, can support more than 90% mobile phone software. Currently, PayPal in addition to Apple, Android, Symbian and outside some non-smartphones using the secure payment, comes with mobile browser users can be paid through WAP.
Third party payment companies owned by Tencent Tencent caifutong relying on hundreds of millions of user resources, business was also strong growth in its mobile client support fee, consumption, transfers, shopping and other live applications. Caifutong now also supports dozens of banks credit card repayments.
At the same time, caifutong LBS (location based services) sustained attention, coming through the mining transactions and payment information for the user, under the joint line businesses provide services such as electronic coupons and consumer interests.
Another easy treasure to pay the third party payment companies a wide range of mobile terminal cover, cross-industry of mobile payment applications to be consolidated, forming consumption, entertainment, business integration, mobile payment solutions. Such as the European Cup during the joint YeePay on China Merchants Bank and 58 group buying website launch promotion activities to attract mobile users.
YeePay bin Tang, Chief Executive in an interview with the daily economic news reporter said that mobile payment application integration is the key to banking, terminal business and developer resources, mobile payment is essentially a tool, while there is still a great ecological value chain.
Apple Google layout
Rapid development of mobile payment in a short time, lies mainly in the paid mode is convenient, fueled, and mobile e-commerce.
Market research firm Gartner released reports that global mobile payment turnover this year will reach $ 171.5 billion, than the 2011 growth.
Apple and Google, two of the Giants in the field layout also received extra attention in this market.
On June 12, at the Apple Worldwide Developers Conference, Apple released the iOS6 system is built into the “Passbook” new features. Like the phone’s wallet to pay, could be provided through bar code for the user in the form of virtual boarding passes, restaurant coupons, such as concert tickets, Passbook of using a mobile phone user can replace the traditional paper coupons.
This week, and to foreign media reports, Apple’s next generation iPhone will be equipped with NFC chips directly connected to the power management components, through the chip and PassBook application integration. Now Apple’s iTunes store has bundled more than 400 million credit card accounts worldwide, analysts believe that by relying solely on this resource, Apple will easily open credit card and mobile payment market.
Apple’s rivals, in September last year, the Google Android phone on NFC capability has launched the “GoogleWallet” application. But because only 5 Android phones that support GoogleWallet technology, this application does not yet have large areas is used.
Alipay Institute expert Chen tat Wei in an interview with the daily economic news reporter, said global trends, rapid development of applications based on mobile terminals and payment will, but near-field from birth to maturity of at least 2-3 years, now development is good and relatively mainstream of remote payment, 2-3 years of development will be faster in the future.
In his view, Apple wants to take NFC and Passbook to enter the field of mobile payments, this model has a large market space in the long term, but perhaps there is a problem. “Although Apple has bound a 400 million credit cards, but also need to access at application scene, in means of payment in-line on the account, information flow, logistics, risk control, security and other factors, needs to permeate the whole industry chain and each application, they need to accumulate and precipitate. ”
In addition, although the parties have intensified layouts mobile payments, there are still massive input stage, did not find a clear revenue model.
IResearch information third party payment industry analyst Wang Weidong told reporters of the daily economic news, mobile payment needs developing user consumption habits, universal payment terminals need to businesses. Currently, carriers, third party payment, China UnionPay are main sources of profit fees, but this mode relatively homogenous, value-added services, and marketing may be introduced in the future, more profitable way to rich.
The economic daily news