Microsoft campus scheme annual summary: Win 7 sales up to 50,000 sets
Is users concern Microsoft campus project will commence implementing new deal next week and new deal Microsoft Windows 7 marketing strategies were adjusted. Prior to pioneer new policies to be implemented in the Microsoft campus, Sohu IT on Microsoft’s campus school pioneer project in charge of the saier Kuang Peng, President of new concept had a special interview with the network. Kuang Peng said campus pioneer introduced five months, the cumulative 300,000 college students registered, legitimate software sold 80,000 units, which Windows 7 sales of over 50,000.
Microsoft campus scheme by many users concerned, the primary reason is that Microsoft has taken a different marketing strategy. Was 6,298 of genuine software, Microsoft campus scheme require only $ 348. Original price $ 1399 Windows7 professional sale $ 199, $ 4,899 Office2010 professional sale $ 149.
But not the user can buy a campus pioneer products, positioning of the Microsoft product groups assigned to college students. According to data from Microsoft, 5,000 university students involved in the scheme Microsoft campus organizations “Microsoft open day”, “campus promotion Commissioners”, “campus services” and other activities. 100,000 students involved in the “support genuine signatures”.
“Microsoft campus pioneer plans to introduce in 5 months, a total of 300,000 college students register’s official website, sales software 80,000 units. “Kuang Peng says” Windows 7 sales of over 50,000, at a time when campus pioneer new policies to be implemented, lost some of Windows 7-day moving average sold. ”
Microsoft anti-piracy in mainland China, and promoting genuine as one of its important work, as part of promoting genuine, Microsoft Windows 7 affirmed the official, Liang Nianjian commented on Sohu, President of Microsoft greater China, IT said, “I’m on the Microsoft campus scheme is satisfactory. ”
Campus sensitive topic for pioneer was the owner’s shares illegally, Kuang Peng in communication with Sohu IT stressed that “the problem does exist, but campus pioneer is the owner’s shares illegally and not as exaggerated as legend on the Internet. ”
Many people worry that, Microsoft campus pioneer new deal after implementation, will have an impact on sales of Microsoft, in this regard, Kuang Peng said pioneer involved in the campus’s product line does not change, such as the marketing strategy of the Office have not changed, it occupies a campus pioneer sales of about 40%.
In accordance with the campus pioneer new deal, starting on January 1, 2011, $ 199 Windows7 professional will stop selling, instead of $ 149 Windows7 Professional upgrade version only has preinstalled Windows7 home or home premium editions of college students to purchase the Professional Edition for $ 149.
For the adjustment of marketing strategy, Kuang Peng analysis, “college students buy brand machines increasing the ratio of, the vast majority of brands in the operating system that ships with genuine, which mostly to home version of the operating system, college students spend $ 149 upgrade to Professional Edition, also a marketing strategy is also very price-competitive.”
Text/Sohu IT