IPad Mini sales this year, or up to 4 million to 6 million units
Apple or will be launched before the end of this year a smaller display screen of the iPad tablet computer, named “iPad Mini.” Market trends for the product, United States investment bank paijie (Piper Jaffray) analyst Jien·mengsite (Gene Munster) thought that the Apple iPad Mini sales in the fourth quarter of this year will reach 4 million to 6 million units.
Previously, there have been some pick-up in the market Google Android system low price of smaller display tablet, but also as a distinct from the iPad tablet computer, which has occupied a number of advantages in the market. However, Munster said that once Apple into a smaller display Tablet PC leadership, then Android will be hit hard.
Munster believes that Apple will probably be on the next conference call, announcing iPad Mini Tablet PC, will expect the following behavior may occur:
First, the iPad Mini tablet will compete in software rather than forcing Android tablet computers. Munster believes that due to promote iPhone operating system, Apple has a large advantage in software and applications.
Secondly, Munster also said that iPad Mini pricing will probably be $ 299, now Apple’s iPad 2 is priced at $ 399, iPok Touch is priced at $ 199 and, therefore, new iPad Mini tablet computer will have come down in price, maybe will be fixed at 299 dollars.
Third, the iPad Mini could stifle sales of Android tablets, is expected in the fourth quarter of the year, iPad Mini stolen Android Tablet’s share of total sales of 30%.
In addition, Munster also forecast, iPad Mini’s sales in the fourth quarter of this year will be 20% per cent to total iPad sales of shares, but this tablet will also weaken some of the Android tablets in two unique advantages of size and price.
In view of the above factors, Munster also believes that, long term, Apple will remain absolute dominance in the field of Tablet, and have significant growth potential, but also will be able to continue to keep more market share. To this end, Munster also Apple stock rating reaffirmed as “overweight” level.