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See Robin “box computing” explanation, to talk about my views.
1, the “box computing” is a packaging, is a marketing slogan, the principal is the query and application of network information and trading platform, not a new thing, as the main reference to Apple’s app store and Taobao target
2, and the differences and similarities of Taobao: open platform of the same points that you want to do is a comprehensive, underlying structure, essential infrastructure; is the difference between Taobao’s transactions subject to physical goods, virtual goods, supplemented; Baidu “boxes” are basically virtual goods.

3, with Apple’s app store more closely, are engaged in virtual goods, is the difference between expressions are different. When the “box” is a physical box: iPhone and the iPod touch, and iPad, and Apple TV……., with a finger touch control; Baidu’s “box” is on a Web page, using the mouse, leave the computer, mobile phone, this “box” is gone. When the “box” not only developers and advertisers can make money, “box” itself can be sold, and lucrative, while Baidu is not kind to sell. They compete.

Apple smart is to integrate virtual and real penetration,, future networks developed, how changing the world, never changes: a people live in reality world. There was no real basis, virtual things after all the water without a source, broke, black screen, also play a p. In this regard, Taobao do “Taobao” essentially communicates with, through all online, and covers a wider range.

4, Baidu “box computing” technology is difficult to do? To see what to do. If 90% above work all done automatically by the computer, very difficult, for example involving semantic judgment and identification of issues, have this ability of the company only one of several such as Microsoft, Google. Baidu can not have this capability, look at the profession-Web search Baidu. If a person runs 100 m run is not good, said he could run a marathon, you believe it? I do not believe. Conversely, if 90% above work all manually done manually, technical difficulty is low, farmers worker is in short supply in the South, Beijing’s huge number of ants. That rely on human intervention of the computing power it is Baidu’s strengths are well known.

5, artificial can achieve “box computing”? Can. Is actually the upgrade version of Web page navigation, search is not significant. Current navigation practices are the most common site collation, then disregard all ranked on the list, users click on the left. An upgraded version of practice, nothing, and let you search, depending on the keywords you are looking for what kind of site, and then after processing keywords submitted to such partner sites for internal searches, then Baidu’s search results are displayed in the page. How Baidu feels left then? The easy way with iframe is nested, complicated API. As Li said on the search results page examples such as playing games is not complicated, is not a website play b on the site of the game? Is now online, especially pages casual games. For example, this is the official website of saier, but you can also play in 4,399 on this website, or you can play on the 7k7k website. If 4,399, 7k7k, saier links not put in page, also engage a search box someone searching “saier,” when brought game page as search results then they also achieved “box computing”.

6, various Web sites and applications so much, and rely on artificial doing here? To come, because they commonly used is not much. According to Baidu own classification, a total of about 80 per cent of common categories, each category picking ranked 3-5, every family returned to the Terminal result, Baidu’s search results pages were quickly put down. So a total of 200-400 key partners have been able to cover the search needs of 80-90%. Keywords are too numerous, artificial can distinguish each user by looking for the kind of stuff? Key words again, collation was not difficult, as long as depending on the keywords associated with the user clicks on the final site to do analysis broadly categorized, and this work has been done.

7, Baidu will rely on the “box computing” did become a traffic black holes? It is impossible, because the strong competitors and partners be strange bedfellows. As previously mentioned, Baidu’s “box computing” low-tech, China can do similar trading platforms of the company is not less, such as Taobao, QQ, China Mobile, and so on. As Baidu can do “Ah”, Taobao, of course, can do “box computing”. I do not see in this respect what Baidu has technical advantages, but Taobao trading systems, means of payment with no doubt, user evaluation system of first-mover advantage, as long as it comes to trading, Taobao completely after you have first to may. QQ, not to mention, see a copy. Moving slow overall strength far ahead of the three, see fetion know the strength of growth that is everything, moving is follow Apple application platform, and Baidu “box computing” formed in direct competition. Even if Taobao, QQ not to join the competition, taking into account the development trend of mobile Internet and more than a QQ number of users, as long as moving a mind punch, Baidu’s chances will be very small.

From a partner perspective, either sold on the platform of Baidu, you can also sell on other platforms, like Taobao, eBay, Yes, more than patting on the shop. Once large users, you can direct users to your own website, why do I have to give Baidu cut it? Once strong enough people like it indefinitely to rely on third parties. What’s more Baidu PPC leader was a love once Baidu partners enough time, most again began routine, who gave a cut, or accept the Baidu shares, who came in first. This thing, Baidu did come out!

8, Cheng Lingfeng says “is expected to build a new eco-system”, ideas, ideals, romantic enough! One thing can not is not that things look much better, who is key to doing things, its character. Company doing things, certainly depends on decision-making of this company it. Cheng said “new eco-system” is based on a “first who, then self-interest”, Baidu’s policy makers are thinking it? If Baidu decision-making levels as a person, this person’s conduct? Their deeds, known by its people. Look at the thing of the past few years Baidu, Baidu’s approach, it is difficult to determine the man’s character: “only self, regardless of others”. Pattern of small, do not to events.

Now that when it comes to platform, and finally a simple comment on several major platforms in China.

SINA, and platform as an information and news, highlights, the style is solid, his blog and Twitter not only successfully consolidated the advantage platform, and took a big step forward to the real community platform, rendering a 45 degree angle a steady growth trend, holding.

Taobao, e-commerce infrastructure platform, integrating virtual and real-world, mouse for cement service, thinking clearly, policy properly, can adhere to the “first who, then self-interest” pattern is large enough, in 3 main periods, holding.

Grand entertainment platform, downs, highlights since the big box little slow with the overall games industry development limited, its online gaming platform has not anticipated success. Cooperation with the television stations, electronic reader into giving the impression as if the Meteor flashed across strategic main line is not clear, in excess of correction, to be the next, uncertain direction, wait and see.

Watercress, the real community platform, niche-oriented, main line clear, but sometimes mind fever, wait until the minority gradually becomes popular when entered a period of rapid growth, it is estimated that 3-5 years later, potential unit, patience holds.

QQ, instant messaging platforms, the policy is passive resistance, everything there is to prevent loss of user, what can be done are bad. Up a very small space, down the space is large, because the direct competitors are moving, risky, should every high jiancang, continuing shipments.

Baidu searches platform, main line clear before, from “Ah” the and “box computing” began to gradually deviated from, searching no longer core competitiveness. Typical subjects unit, high risk unit, Google left brings surge in a straight line is the best time for shipment, in 2007 after the surge in Chinese stock market trends should be able to make a reference.