China Mobile and try local cable broadband packages of water revenue share of 55
It is learnt that, including the joint venture and the spreading of the Broadcasting Corporation of China Radio and TV network company, a stake is about listing company (hereinafter referred to as national cable) package of mobile and broadcasting cooperation, negotiations have progressed to the final stage, now both sides have signed a cooperation letter of intent, but the formal signing of the contract for negotiations Mr Wang was forced to delay the retirement of key figures.
Although senior “ice-breaking” still take time, but this has not prevented China Mobile in-depth cooperation with local broadcasters. Recently, in the face of Shanghai Telecom s broadband speed of the new round of price cuts on the offensive, Oriental cable launched jointly with Shanghai mobile “e-way better broadband package”, the two sides have come up with the best business packaging and attractive discounts are given.
“The face of it, these bundled packages for both stability at this stage customers, open up the market to play an effective role, but the fact is that the ‘ Shanghai model ‘ moving stakes and national cable’s greatest significance is ‘ weak-weak joint ‘ both sides of the broadband market to get a place in the future provide a reference template. “Analysts say.
The cooperation package only one step
After earlier CMMB handheld terminals, remote rural areas live star innovation in public services, represented by the letter of rejection of business cooperation, triple play during the second batch of pilot, China Mobile and Broadcasting Agency’s cooperation to develop in depth level.
Previously, just as hot in the industry and the spreading of the Broadcasting Corporation of China Mobile plans to establish a joint venture company, the two sides are cooperating on capital, follow-up and so on occasion of the negotiations and consultations on the issue, China Mobile has been exposed to be a stake is being set up with national cable.
In this connection, the message said: “China Mobile has been engaged on these two matters with regard to radio and television, radio and television has been more positive, while China Mobile has also formed an internal programme and, ultimately, by Mr Wang signed a cooperation letter of intent. But with the retirement of Mr Wang, in particular stake in negotiations at the national cable Xiangdong Lu in charge of network construction at that time was responsible for the main talk, this led to the current cooperation between the two sides were forced to delay, for the final step of signing a formal contract nor a clear plan. ”
Packages revenues “55 into”
Although China Mobile and broadcasting senior co-operative attitude temporarily in an uncertain state, but that did not affect their depth of local institutions first to regional cooperation.
The Ministry starts “universal broadband speed-raising project” the next day, Shanghai Telecom has launched a new round of broadband promotions, average preferential margin of 30%, and indicated that the 6.5 million users in 2012 and strive to achieve urbanization area optical network coverage, 2.3 million users home optical networks.
In response to strong competitors of market offensives, recently, United Oriental Shanghai mobile cable launched “e-way better broadband package”, contains a HD TV for mobile voice, data, and other business operations.
According to, this packages has 10M, and 6M cable broadband for user select, are contains Oriental cable HD Carnival packages (17 a HD TV channel), and Oriental cable VOD, and back see program package (30 a featured channel, near million hours video VOD); China Mobile provides 200 minutes call time (domestic long-distance, and telephone, and roaming); also gift 200 Yuan shopping card; if package years again gift 3 months. 10M and 6M package price 1560 Yuan/year respectively and 1380 RMB/year.
“Can see, while ‘ e home pass better enjoy broadband packages ‘ price/performance is high, on user more has attractive; other hand, Shanghai moved and Oriental cable both also respective took out has killer level business, which China Mobile of voice business and Oriental cable of HD program, are very with competitiveness, especially Oriental cable this packaged into has multiple paid HD channel, more makes packages quite component. “Wu Chunyong, editor of fusion network said.
Wu Chunyong further stated: “both the cooperation between the two sides was their rival Shanghai Telecom has more meaning in their respective systems, combined with Shanghai is a municipality of China, so compared to the parties in rural areas or bundled packages of two or three lines of urban cooperation, the higher gold content of cooperation is expected to be the future model for China Mobile in cooperation with broadcasters. ”
Leveraging radio and TV breakthrough “last mile”
The Division of cooperation between the two sides, Shanghai mobile-related respondents said: “according to the agreement, China Mobile is primarily responsible for sales and marketing, East responsible for wired broadband access, revenue share of 55. ”
Can be seen from the above Division of Shanghai mobile and Oriental cable network coverage, content, such as capital, technology, human resources, marketing channels tend to form a complementary, this collaboration is expected to make the two sides should therefore, retain, and develop the market of telecom competition to create synergy and achieve win-win.
But a deeper level, it must be noted that this collaboration is the future for meet the broadband market a try.
Broadband advance, China Mobile and local cable TV network Corporation (hereinafter referred to as local cable) is facing strong pressure from China Telecom and China Unicom. “Once the fiber-home, regardless of the rate or price, NGB advantage will be lost, taking into account, in accordance with the national plan 2015 basic completion of the national three-network convergence as well as China Telecom, China Unicom FTTx timetable, is not much time left with the local cable”, analysts said.
The other hand, China Mobile has also been to break the “last mile” looking for partners. “Pipeline resources, as well as local cable network coverage is what we value, and we had the needed funds for local cable and international exports and marketing channels, the Internet, cooperation can be reached between the achievement of complementary win-win. “Guangdong Mobile related respondents said.
“Integration of China Mobile interested in stake in cable company joint venture, as well as with the Broadcasting Corporation of dissemination events, as can be seen, China Mobile is actually overall eject submunitions, on the one hand and a stake in Shanghai Pudong Development Bank-like, constantly enclosure and then plan, on the other hand is competition in the market can take hope in the future of the radio and TV cable network in the broadband market to compete with China Telecom, China Unicom. “Dawning of industry experts beam said.
Meanwhile, although owing to the scale of Shanghai Telecom users, business type, quality of service is far better than the East cable, this co-operation has been unable to reverse the current broadband market, but beam white pointed out that both, the Shanghai model still has much significance, “at least for future bilateral cooperation in the field of broadband provides a worthwhile template.”
Text/communication world weekly