Business week: 2004 Apple computer company has a three-point looks forward to
Commercial weekly under network version on January 5 wrote pointed out that, Apple computer in 2003 made has fruitful of results, but still exists some problem. new of a years in the, Apple company in enterprise management, and quality control, and hardware upgrade, three a aspects of improved worth looks forward to. This three a aspects of improved not only for Apple computer of future has help, while will won Wall Street of smile. 2003 years of Apple computer company is harvest of a years. Steve Jobs (Steve Jobs) scraping online music downloads from its iTunes online music store, the cyclone has sold 25 million songs. While the Windows version of the downloaded software and iTunes online music store at the same time promote the iPod digital music player in the field of the dominant Windows PC sales.
Apple also provides faster through IBM’s G5 chipset, customers have long been hoping to get this kind of product can replace the G4 chipset as soon as possible. Has come out and iChat software set a new standard for video conferencing.
Steve Jobs called the 2003 laptop years, when in fact it is. A new version of the iBook Notebook adds some improved features. Apple notebook sales dominate market share now 5-7%, was more than twice times the desktop market share.
In 2003, Apple released Panther operating system is the most important thing. Apple’s latest version of the Unix-based OS x operating system has been made effective improvements, critics have was blinding. Apple’s stock price rose from $ 15 to $ 20 or so, Wall Street again after a few years after Apple computer smiled. In 2004, the company faced a better environment, they anticipated in three areas:
· Enterprise management excellence
Although Apple’s enterprise management has been a marked improvement over the past 5 years, but the question remains is the pain of the mind of investors. Most people have realised that Board is just extraordinary jobs in front of a CHOW dogs. Their poor showing on the 2002 company indifference, even for jobs without any accusations. In March last year appointed former Apple Vice-President Al Gore (Al Gore) as a member of the Board also did not change the image played the role of the Board. But regardless of the performance of the Board to give Steve jobs a lot of options rewarding rattled investors.
Apple needs the addition of two independent directors on the Board and subsidies for options and management of a thoughtful review. No one questioned Steve Jobs ‘ ability to work, but more detailed review and constructive criticism to help the company grow more powerful. Apple’s enterprise management in a more rational, detailed result expected by Wall Street. Conversely, if you can further improve enterprise management, when Apple needs capital input, the Wall Street is also able to provide sufficient support.
· Improved quality control
This year, the company suffered an embarrassing technical problems. Buy dual PowerMacs computer users find in early 2003, their internal cooling system noise is too great, in the vicinity of computers called almost impossible things. IBook Notebook motherboard problems soon began to appear, Apple had to many users to replace the machine. Panther operating system, and backup software defects cause Mac users of critical backup data stored on an external device is missing. PowerBook display remains mysterious white spot after the modified issues.
Apple has always excellent industrial design and industry-leading quality control exist in people’s memories. Issue although there is still very small, but the new year, the company attaches importance to its quality control should be strengthened.
· More hardware upgrades
2002 tech industry recession, Apple did not wind line introduced many new products. Because they are very well aware, in the context of the overall economic situation is in the doldrums, there is much more worried than new products on a faster system bus fears. In 2003, the company continues to maintain this attitude, upgrading and maintaining the many products at a moderate level. EMac and iBook computer speed and parts upgrades cannot be called the fight. PowerBook upgrade seems to be obvious, but in terms of display resolutions, chip speed, and internal data without much improvement.
And the slow development of the G4 chipset is dragged back Apple’s development speed, but now Apple will switch to IBM’s G5 chipset, this State will be improved.
If Apple wanted to keep the continued growth in sales, jobs need to upgrade every year on a variety of products. If you wait for a product upgrade requires 24 months, even if the original hot products will also lose market base. And consumers don’t expect every year will launch a revolutionary products such as iPod. They need to be strong under the quality control of product upgrades. Of course, Apple launched new products will also be conducive to attracting consumers from time to time.
Apple in the new year facing the three look forward to. Initial rehabilitation stage in the technology industry, Apple will not be lost opportunity. Apple remains the innovators in computer industry, played an important role in the marketing game, but they can improve their own roles. Better business management, fewer product defects, as well as more product upgrade will give Apple a more brilliant future.