Amazon Tablet Apple KindleFire oblique acupuncture in China
United States on September 28, Amazon released some long awaited Tablet PC Kindle Fire spread, sells for $ 199, which is considered to be the only possible threat to Apple iPad tablet computer. Amazon services that sell hardware at a loss, depending on content model for making money, greatly accelerating the “post-PC era” the arrival of those simply do hardware business after the prospect of becoming very dangerous.
However, on September 29, Amazon officials told reporters that the Tablet PC to enter China has no timetable, stressed that introducing this product currently on the hardware without any obstacles, but Amazon less than introducing eco-environment in China’s overall time.
Posterior choke Android Tablet?
“Apple dominated above, below, Amazon, others trapped in the Middle, very hard”
Amazon’s Kindle Fire sells for half the other tablet, tablet of the other Android camp was a huge blow. Prior to that, under the pressure of the iPad, Android tablets are poor delivery.
According to data from IDC, the second quarter of 2011, iPad tablet computer in the world market share of up to 68%,Android system with 27%. With HTC’s 7-inch tablet computer Flyer for an example, the tablet in the United States electronic retail shopping centre, best buy is priced at $ 499, this type of plate after the advent of the Kindle Fire can in a tough position.
According to United States investment bank analyst Gene Munster predicts that the price of $ 199 in Amazon’s Kindle Fire, each selling a Kindle Fire, Amazon lost $ 50.
Amazon’s low pricing so that other Tablet manufacturers breath of cold air. “Now the Tablet market, Apple held above, below, Amazon, others trapped in the Middle, will be very unpleasant. “The Taiwan Institute of extension lump of Earth, said Li Yicong.
Prior to this, almost all of the Tablet PC manufacturers want to pressure the iPad on hardware specifications, but none have succeeded. Apples through their superior supply chain management system to establish a very high threshold, very few Tablet shipments due to other manufacturers, so the single unit production cost is much higher than Apple, it is difficult to pose a real threat at the same price with respect to the iPad.
And now, Amazon has ushered in a new era of Tablet, that is, the hardware only foil, relying on the content and services for higher earnings in the short run, other Tablet manufacturers it is difficult to catch up on the piece.
Prior to this, 7-inch tablet computer sales had been poor, and the iPad’s 9.7-inch market has been the main dimensions of the tablet.
Amazon using compact hardware to match the various cloud services, this coincides with other Tablet manufacturers already have substantial differentiation
Amazon Kindle Fire occurs, are considered to be speeded up “post-PC era” appears, its direct consequence is that all simple hardware manufacturers are likely to be difficult.
Taiwan companies lump of Earth Institute West Coast Research Center researcher You Kexi, enter “post-PC era”, product specification and differentiation no longer is the key to winning, software and services to take a more critical role. Amazon has 200 million users (mainly in Europe, America and Japan), and a complete back-end services, once its launched after the flat, will be able to replicate successful models of the Kindle ebook and Kindle Store eBook Store, to seize the Tablet business opportunity and threat status for iPad.
From a technical point, Amazon take a stripped-down hardware to match a variety of cloud services, which like other Tablet manufacturers have significant differences.
From here, Amazon and Apple are beginning to be widely brought competition in comprehensive strength. Current hardware, operating system, Apple has a strong research and development strength of the core components, music, electronic books, and have a certain strength of cloud computing services, app store, while the Amazon in digital publishing, cloud computing has a strong competitive edge.
Amazon e-book occupies absolute leading position in the market, experts in the industry, while Apple wants to enter the market, but it is difficult to Amazon too great a threat.
Long-term research on digital publishing best road networks CEO lane just shortly before the three countries and several international book publishing at the Beijing book fair exchange agency Sales Manager, when asked about Apple after entering the field of digital publishing did have an impact on market patterns, the large publishing houses, said, and has no practical impact.
Cheng said the three countries, Amazon in the United States still dominates the field of digital publishing 75% share, Apple’s shares have hovered at around 5%, or, rather, pushing Apple iPad iBooks in fact has not become mainstream products.
Because Amazon business books market for many years, in the paperback market began to deal with major publishers, has later established a Kingdom of digital publishing, and major publishers maintain very good relations of cooperation, which was followed up shortly after it’s hard to go beyond.
In addition to the electronic publishing paperback, Amazon also pioneered industrial chain of the on-line publication of books, some writers in the Amazon direct publication of books and obtained a very good income, the highest circulation is more than million.
In addition to the eBook Store, Amazon also has a shopping center, MP3 online store e-commerce, VOD and video services such as computing services, shops, stores, and can match Apple eco-system services. Amazon, which has more than 18 million books, songs, films and TV miniseries, users also can be purchased through the Kindle Fire on tens of thousands of Android applications in the app store.
Currently, Amazon is working actively to promote the subscription service, whether it is eBook content, music, film and television content, as long as the user to pay a certain fee to provide unlimited access to Amazon’s digital content. Currently, users can already buy Amazon Prime Services, only $ 79 will be able to enjoy the film and television content. -Book service, Amazon is in negotiations with major publishers.
By contrast, on the Apple app store with competitive strength, App Store now has more than 500,000 applications, and is the most abundant of the app store, Amazon is difficult to catch up with Apple in the short term. In addition, Apple’s iTunes has 200 million accounts, and also have very alarming number of iPhone and iPad.
On the sales model, also has a fundamental difference between Apple and Amazon. Apple is currently the global sales network much-expanded entity, such as Apple’s plans by 2012 in China out of the 25 largest flagship store, in contrast, Amazon rely more on e-commerce, Amazon is the world’s largest online retailers.
By contrast, the Apple sales model and user-oriented communication, promote users to the Apple store experience, and Amazon e-commerce model is cheap, convenient representative, who will win is worth two sales model for observation.
Enter China no timetable
“In introducing hardware does not have any difficulty, but also needs good content with”
Amazon Kindle fire after the launch of cost-effective ultra high, many consumers are asking, this tablet into China’s time.
This reporter to call the Amazon public relations and Marketing Director, Kim Joon, she said that Amazon does not have a clear timetable for the Tablet PC introduced in China, “good things Amazon has certainly wishes to China, will consider the matter in the future, but it’s not a timetable.”
“In introducing hardware does not have any difficulty, but also needs good content with. “Jun Kim pointed out that currently Amazon are China accelerated construction on the content, including wear and large publishers such as iron content cooperation, however, because overall digital publishing environment in China and the United States the difference huge, so the construction time was needed.
Prior to that, Amazon’s popular Kindle electronic reader has not officially entered China, but the low price popular reader gray market in China.
According to Li Yi estimates that Kindle sales are the best in China will sell 4 a month to 50,000 units, also have 20,000 poor sales, they can through various channels to download pirated books to read.
In fact, the construction of Chinese digital copyright industries far behind the United States, said Kim Joon, China and the United States vary widely, such as digital rights scattered in the hands of writer of many books, unlike the United States are concentrated in the hands of a small number of publishers, so digital rights work together is very difficult.
In this sense, content services are not very good profits in China’s case, Amazon really no too much short-term power the Kindle reader and Kindle Fire tablet was introduced into China.
The 21st century business Herald