Amazon flat 3 months after the listing of sales to 3.005 billion
According to market consulting firm Forrester Research shows that Amazon Tablet 3 months after the listing may be selling 3.005 billion units. Reports also say Amazon flat prices will be lower than US $ 300; tablet will encourage supply chain. Forrester analyst Shala·luoteman·aipusi (Sarah Rotman Epps), from the market, profit, cash position, Amazon and Apple in the Tablet market confrontation as “David and Goliath” fight (Goliath was one of the famous legendary Giants).
However, Amazon has a strong brand recognition, a cloud computing service, Kindle product line and other products, which makes it unique on the market an iPad to Amazon competitive rivals.
Epes believes that if Amazon tablet at less than $ 300 price, and there is sufficient supply chain assurance of supply, it can be sold 3.005 billion units in the four quarter.
If Amazon Tablet launch product strategy appropriate, figures may be higher. Although Apple dominated the flat sales, but Amazon’s intervention would stir up Apple challenge.
Epes said: “Apple to sell software and services, but its revenues mainly from hardware, which makes Apple vulnerable, such as attack of the Amazon, Amazon is not prepared to profit on hardware sales. ”
Epes also believed that Amazon may not be the only Amazon Tablet vendor. OEM may use Amazon’s software and services on the Android system, providing a richer experience. A year later, we might see from different hardware’s Amazon tablet. As a result will stimulate investment in Android program.
Forrester speculated that says, “If Amazon Android Tablet sales per million level, appeal of Android developers will surge before developers adopt a wait-and-see attitude. ”