According to Microsoft Cashback return is scheduled to attract Live Search users
Microsoft Thursday said paying for people who use its Internet search is attracting new users, though there is no evidence that these people are the use of Microsoft’s search engine as a habit.
Under Microsoft this year May launched of returned to cash plans, Microsoft for using its Live search engine found and purchased commodity of user provides from several cents to 20 dollars ranged of discount. Dang Microsoft began implementation this returned to cash plans of when, Microsoft said, it will through in this system in the advertising of commodity number, and led online trading of search share of growth and businesses on returned to cash advertising in the of investment return of satisfaction degree, factors measure this plans of success rate.
A senior product manager of Microsoft Live Search Frederick Savoye said in an interview, product advertising in the cash plan from the plan recently launched, when 10 million increase to 13 million. eBay and HP said they cash advertisement published on the website better than the other online paid search advertising.
Research company comScore according to Microsoft’s requirements according to a recent study shows that Microsoft products search advertising market share in the second quarter of this year to 12.9%, surpassing Microsoft’s share of the online search market as a whole. Microsoft throughout the online search market share in the second quarter was approximately 9%.
But merchandise queries search market share Google and Yahoo still exceeded the Microsoft. Google market share 58.2%, Yahoo market share to 24.3%.
Savoye says came out since the cash plan, 4.5 million people a month use the cash search plans. the plan for improving Microsoft’s search market share as a whole is valid.
ComScore data show that after the Microsoft cash plan in June, the 9.2% of Microsoft’s search market share, increased less than 1%. in July, Microsoft’s market share falls to 8.9%.
Microsoft reluctant to say how much money it plans to provide this discount scheme.