Software companies can build their own smart phone? We’re going to find the answer. Last week, Google officially announced the completion of acquisition of Motorola mobile, the acquisition of up to us $ 12.5 billion, it will cause the search engine Google has the ability to develop your own smart phones. But there is a software company can go into the hardware game: Facebook. Facebook employees and recruitment contacts and Facebook engineers, as well as some people who understand Facebook plans revealed that Facebook plans to launch its own Smartphone next year.
Facebook plans next year, pushing smartphones
These people are only willing to anonymously disclose messages, they fear that the news will jeopardize the organization relationship with Facebook.
Facebook has recruited more than 5 Apple software and hardware engineers, which has been developed for the iPhone-effect, there is one for the iPad.
One sources and contacts and recruiters say this could be Facebook’s third effort to build a smart phone. In 2010, TechCrunch reported that Facebook in the development of smart phones. When companies understand the difficulties to give up. Late last year, AllThingsD reports that Facebook and HTC to develop Smartphone, codenamed “Buffy”, it still continues.
Now, Facebook plans to go further, expanding the Buffy project work, looking for other smart phones project, it has established an experienced hardware team, before these people are developing equipment.
Facebook does not confirm not deny
An engineer had previously worked at Apple, has developed an iPhone, he said he and Facebook founder Zuckerberg (Mark Zuckerberg) met, when he asked a lot of smart phones internal working problems. The engineer said, sounds like a moment of curiosity. He asked a lot of details, including the type of chip used. Also have an Apple hardware before Facebook executive recruiting, he was told that Facebook hardware planning.
On Friday, Facebook for this report did not deny nor confirm, just before the quoted statement said: “we work with throughout the mobile industry, and operators, hardware manufacturers, OS vendors, application developers and cooperation. ”
He worried about Facebook platform application
On Facebook, motivation is obvious. As a new listed company, Facebook needs to find a new source of revenue, it is also concerned that their move backward, this is what it promised one of the growth areas.
A Facebook employee said: “Zuckerberg if Facebook cannot be made a cell phone in the near future, Facebook may be reduced to a simple program on other mobile platforms. ”
Facebook Mobile project has been kept confidential, which is not listed on their own jobs site-related jobs, but finding the right talent in person. However, a social networking site can you learned to manufacture hardware? The mixed culture of hardware and software engineers, is tantamount to mix oil and water. In addition to the apples of the heterogeneous, other handset makers are not good at.
Consumer electronics sector some of the enterprise are frequently encountered setbacks, such as HP, Dell. Sony is not successful in phone.
Apple hardware before Manager Hugo · faience (Hugo Fiennes) says, “make not to enter into. Make a small change to smartphones, it is possible to completely change the operation of the antenna. If you do not have to do for some time, you are not aware of. “He also said,” entering the mobile phone business is complex. ”
Facebook also has its own obstacles, obstacles to that is their own business. For example, in Twitter integrated into the iPhone, people can seamlessly send Twitter messages with pictures and links. Apple and Facebook because there is a dispute, have not been integrated in the iOS.
Facebook already has an operating system
A Facebook employee said, cell phone plans to continuously restart, because Facebook wants to personally build before. Facebook understood after to ask some people come in with mobile phone manufacturing experience. So, it began to move into the hardware engineers, and in cooperation with manufacturers, design, forms, internal working methods, building a Facebook phone.
Despite the difficulties, Facebook looks to find a path into the Smartphone market. It has a complete set of operating systems, you can consolidate information, calendar, contacts, videos, there is a store, there are thousands of popular programs. Instagram program got $ 1 billion acquisition.
If its own team of engineers failed, it might buy a smart phone manufacturers. Through the IPO, it raised $ 16 billion. It can buy a declining Enterprise RIM, its valuation at least US $ 6 billion, and RIM phones covered with beautiful Facebook system. HTC mess, it is worth $ 11.8 billion, have become cheaper.
Enter the smart phone market, Facebook does not need to challenge Apple. Instead, develop into Facebook against Google, which owns Android operating system, the two companies can compete for a number of low end Smartphone buyers.
Gartner market research company Deputy General Manager of the Research Department of the card Luo Linna-s.Milanese (Carolina Milanesi) said: “when you provide advertising-mobile phones, you can target users who prepay, communications-sensitive. “Milan says, this is a huge market, Amazon can be used the same way in two enterprises, providing low cost hardware, like the Kindle, by advertising subsidy costs.
After all, Google and Facebook are obtained through advertising revenues. If they chance to people constantly on the Smartphone display, remaining problem is to get the machine up and running.