At present, many computer manufacturers have placed great hopes on Super great expectations, but MarketWatch columnist Pletti (Therese Poletti) believes that today’s Super, pricing is too much suspicion, refer to the Tablet has been on the market before the story, the Super pole manufacturers to really compete with Apple, price is the only option. Now, the “super” (Ultrabook) appears to be a trend of the next wave for consumers and vendors flock, however, those producers would do well to draw lessons from the Tablet market – which essentially is the world-iPad-now they should learn the most important lesson of price-related.
On the next week’s Consumer Electronics Show, will have a number of computer manufacturers release more Super, this product also can be viewed as the PC industry is trying to to the revival of the latest efforts.
Super name this name is from Intel, is a lighter and thinner laptops, just like Apple’s MacBook Air, no DVD drive.
However, it is important to note that, Super and 2009 has been on exhibition in scenery for a while, but after a year or so time was completely abandoned by the market of so-called netbooks different, it ultimately is a fully functional PC. Specifically, Intel personal computer industry and the development of the price of the product is higher than typical notebook to provide a thinner, more recent design, in an attempt to compete for consumers who prostrate oneself under the Apple Design.
“They are trying to to Windows PC buyers spend more money. “Chief Analyst at Moor Insights&Strategy Mo Haide (Patrick Moorhead) explains,” you just have to much more than typical notebook spent two hundred or three hundred dollars, you can get a lighter and thinner, longer battery life, faster boot speeds, and more secure. ”
All in all, Super prices are higher than typical notebook, the price of some of these models are near the low end of the MacBook Air, and larger screen, which screen of 11 inches, starting at $ 999.
Problem is that consumers have grown accustomed to Windows systems over the years of low prices, just in order to better design, and it’s not an Apple product, they’re willing to pay more money to you? Personal computer makers should review their own had he tripped in the Tablet market, where their biggest mistakes and price-related. In a first success is determined by Apple to develop the market, perhaps the most important prerequisite is that prices must have great discounts.
Flat products with large melee, TouchPad of HP they provided a very good teaching–it was originally priced $ 499 iPad par, but unattractive to consumers, this attraction appears is to wait until the price cut to $ 199. However, h-p’s price is not to compete, but because they were ready to give up the business, clean up inventory. Analysts believe that Hewlett Packard products sold at a price of less than $ 200, they are certainly going to lose money.
Currently overall, super great prices start at around US $ 900, some of these screens 13 inches. If the consumer wants to get a faster processor or more powerful storage capabilities, product price is easy going up. Lenovo’s IdeaPad lowest price now $ 1199. ASUS Zenbook 11.6 inch, starting price $ 999.
” As far as the price, now of a super-this can really attract, only a small number are sensitive to fashion, and are less price sensitive consumers. “Forrester Research Analyst luotemanaipusi (Sarah Rotman Epps) among the email in response to an interview with noted that” our September on United States 5,130 conducted a survey of online consumers, found only 1% said, they’ve got the Super pole, 22% said they have a strong interest in current prices to buy. ”
Laitemanaipusi believe that only prices are further reduced, Super charming to show in front of more PC buyers.
“With the price reduced-price-we have not conducted any formal testing, but an estimated 600 to 700 dollars is a very good point -the hyper-real won the General market, but they are not completely monopolize notebook sales, because there are consumers and companies looking for cheaper or more powerful product. ”
As for the current price, still have a lot of people prefer Apple’s MacBook Air. In December, Consumer Reports show, which ranked first in the 11 inch notebook, 13 inches wide in the second.
Despite the hand of Apple’s MacBook Air chip from Intel, but the chip giant’s super high expectations have to be known by everybody. Computex exhibition in Taipei last spring, the company Executive Vice President Mei Longni (Sean Maloney) predicted that, Super final will win the consumer laptop market 40%.
“Price, they also have a lot of work to do, not just screen size so simple. “Mo Haide pointed out that” the current super low price is $ 799, and the accompanying changes in user demand, higher higher to $ 1400 or $ 1699. Yes, overall speaking, this is still in the price of the MacBook Air, but has been greatly exceeded the expectations of consumers, the latter generally willing to pay price of only 600 to 700 dollars for notebook. After all, for them, the price is the most important. ”
Manufacturers apparently hopes to persuade consumers, so that they believe these new features, advantages of the lighter and thin is worth the price, but ultimately, they want to seize the market taken from Apple, I am afraid that only the price of a method. Intel Capital to set up a Fund of $ 300 million to invest in supporting this new technology. Mo Haide commented, “Intel is in the Apple perform to SB. ‘s baton”, which help to promote WiFi built-in technology success is by virtue of this practice.
“In terms of infrastructure and high prices, the standard was developed by Apple. “Rotman Melvin EPPs stated that,” while other consumer electronics companies roll in, but did not realize that Apple has much of an advantage in pricing, in the Tablet market is so, so also in the Super Pole on the market today. ”
Mo Haide pointed out that personal computer manufacturers will continue to reduce the cost, taking into account the increase in sales, the momentum will be more visible, but he believed that, at the same time, super price reduced speed or faster. “I believe that, in order to get more sales, they have to give up part of the profits. “(Wen/Sina technology)